The Hidden Value of Custom Video Images on YouTube

Our observations indicate that Google might be utilising their image recognition technology from search to find related videos on YouTube. In a number of follow-up test cases we found strong correlation between the two, but only with fresh videos or those who don’t appear to be well-optimised (title, tags, description and other elements).…

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PageRank Split Experiment

PageRank Split Experiment

One of the commonly circulated SEO theories is that links from pages with many outgoing links are not worth much. Dejan Labs team put this theory to a test in hope to find out what really happens.

The Experiment Setup

Number of domains involved: 3 (2 test domains referred to as “A” and “B” and a buffer domain used to bridge PageRank)
Test domain characteristics: Very similar domain format with slight variation.…

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Google Ignores Hidden Content – Including Tabs?

Google on Tabbed ContentIn today’s hangout with John Mueller from Google we found that Google tends to ignore content which seems to be off-screen (e.g. -9999px). We asked whether a portion of a website could be accidentally treated as hidden content and not trigger that page in search results for the search terms contained within the falsely detected hidden section.…

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Rejuvenating Old Links

Rejuvenating Old Links

I’m pleased to announce that we’ve commenced another search experiment. We’re investigating the impact of link rejuvenation on page’s performance in search. More specifically, we’ll be changing the format of existing links to create new ones.

Background

When Google re-crawls a page and runs into a link which is slightly changed from the last crawl it will treat it as a new link*.…

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Advanced Keyword Selection

This session is all about discovering awesome keywords for your website and making smart keyword targeting decisions based on traffic statistics, search volumes, CTR and position data.

keyword-selection-banner

We’ll be demonstrating advanced keyword potential analysis with traffic data exported from Google Webmaster Tools.…

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Mindmapping Meaningful Link Opportunities

Webmasters often go on a wrong path when it comes to link building and forget to secure links from the most meaningful places. This could be an industry event, speaking gig or a new partnership. In this session we’ll be trying to come up with a comprehensive list of meaningful link opportunities for all business types.…

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