Experiment: Brand Visibility on Google+

Earlier this year I published a comprehensive study of content and brand visibility on Google+ and one of the most intriguing concepts outlined in the study was the notion that Google+ represents a form of a display network. “Discovery Paths for Brands and Content” was going to be my sequel, but I decided to test out a few of my ideas in an experiment before I speculate any further.…

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Big Day in SERPs Yesterday, Bigger than Panda 4.1

Post Penguin Update

Our SERP flux tracker records a first serious SERP tremble since Penguin 3.0 roll-out in Australia. Stronger than Panda 4.1. There’s a conversation on Google+ suggesting this could be a Panda refresh:

“I see huuuge increase for domains having issues which feed Panda algorithm.”, Łukasz Rogala

Yes, I also can confirm, yesterday 3 pages with Panda penalty was recovered.

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Google+ Pushes “Promoted Posts”

While not a new feature, +Post ads have only made a subtle appearance until now. It looks like somebody at Google decided to give the little used feature a little boost. Some webmasters are reporting a new prompt popping up with the following message:

ad

Reach more people with your Google+ content

Turn this post into a display ad that runs across the web by clicking on the drop down menu.

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Penguin 3: An Underwhelming Update

Definition Penguin 3: A webspam algorithm update with limited scope, aimed at easily detected link schemes. How does it compare?

While it still has the ability to strongly impact individual sites, Penguin 3 was clearly rolled out to tackle only a small slice of the web.…

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The Great Link Paradox

The Great Link Paradox

paradox

We used to link feely on the web and anchor text has always been a matter of context and choice. Google changed everything with its profound dependency on link signals. Designer anchor text is not a pure SEO invention, Googlers themselves asked us to use descriptive anchor text to help them understand our pages better:

“Writing descriptive anchor text, the clickable words in a link, is a useful signal to help search engines and users alike to better understand your content.

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