The Second Biggest Google Update in 2014

algoroo

Algoroo reports a high level of turbulence in Google’s search results after more than 2 months of silence. The scale was at 3.27 roos which is the major spike in comparison to the previous 77 day period. This is the second biggest spike in 2014 only slightly behind the 17 May (PayDay Loan 2) jump to a whopping 3.52 roos. …

 

How I made Google index its own search results

googleception

Jim Munro spotted an interesting anomaly in Google’s search results the other day, a case of Google indexing its own search results. This is not something you see every day. I went to investigate and noticed that all Google’s URLs returned in this search query had one thing in common – //.…

 

Top 5 Digital Marketing Activities Since 2010

No matter how satisfied or amazed you are with the Internet, you can bet that content and search results will continue to change and improve. Digital marketing strategies will also vary for as long as the demand for a seamless interaction between the Internet and the user exists.…

 

Is the Search Partners Network Hurting Your CTR?

 

 

The Google search partners network is made up of sites that partner with Google to show Google ads to their visitors. On search partner sites your search ads can appear on search results pages, on site directory pages or on other pages related to a users search.…

 

How Gender is Distributed Online

We would like to think the Internet is a utopia of fairness and opportunity but the reality is, some members of society miss out more than others.

A surprising statistic has been revealed recently – there are 200 million fewer women online globally.…

 

Content Visibility Tactic: Tweet Piggyback

Embedding tweets within content can add greater context to our stories and connect our readers with people and brands of interest. There is a hidden benefit, though, and it’s the way Twitter handles related content.

By embedding a tweet into your page you automatically apply for the “Related headlines” section and may qualify if you meet Twitter’s relevance and quality criteria.…

 

Coming Up: The Biggest Google Update of the Year?

algoroo

Warning from Australia. Algoroo is showing 17th of May as a particularly turbulent day at 3.52 roos. So far there has been no official confirmation regarding the nature of the movement in search results Matt Cutts announces Panda 4.0:

 

How Mobile Influences Our Habits Online

The true value of what mobile technology has offered consumers and marketers has perhaps not been recognised until recently. For the first time ever, there are more than one billion smartphones currently on the market. Don’t underestimate what this figure means – the rise of mobile technology has doubled our time spent online in the last few years.…

 

Experiment Results: Influence of Anchor Text on Document Title Rewriting

Can anchor text influence uninformative title tag replacement?

In 2012 we examined Google’s document title rewriting behaviour in order to create a list of contributing factors.

In the follow-up experiment we’ve focused on one signal only – anchor text.…

 

The Future of Search With Frank Fuchs from Microsoft

This Thursday we have a special guest from Microsoft. We’ll be discussing Bing and its little known features and dive into what search may look like in the near future.

About Frank

Frank built a B2C E-Commerce platform for Bosch in Italy back in 1999.…

 

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