Webmaster Tools Changes Bring Schema Into Focus

Rich SnippetsThe Changes

WMT Menu

Changes to webmaster tools now bring Schema markup features heavily into focus. The menu structure (shown on the right) now contains a new category “Search Appearance” immediately below messages, putting it above other tools in WMT.

The Search …

Read more →


Is There Such a Thing as a Safe Link?

Good LinksIn the months behind us more and more blogs closed their doors to guest posting. More and more clients ask about safety of links, will they get penalised? All of that is understandable; however, in light of these questions and …

Read more →


Universal Analytics – A new take on data

Universal Analytics

So…., what’s new?

Many may be familiar with the existing Google Analytics platform, its evolution over the years since its release in 2005, its benefits and indeed its flaws.

Currently in beta, Google have released a Universal Analytics tool set  …

Read more →


Successfully Cloaking in 2013?

I am well-aware that Google’s algorithm is work in progress and they continuously work on improving their search quality algorithm. What I saw today, however, makes me wonder if I give the algorithm too much credit.

Search query “assumptious

Read more →