Adwords – Enhanced Campaigns

Enhanced Campaigns

Google released Enhanced campaigns way back in February (by the way, February is way back in internet years) as a way to: simplify AdWords, improve usability and add a few new features. Most importantly however, this introduction was primarily due to the quadrupling of mobile web traffic over the last couple of years in addition to the “blurring of lines” between: tablets, desktops and mobile devices.…

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Webmaster Tools Changes Bring Schema Into Focus

Rich SnippetsThe Changes

WMT Menu

Changes to webmaster tools now bring Schema markup features heavily into focus. The menu structure (shown on the right) now contains a new category “Search Appearance” immediately below messages, putting it above other tools in WMT.

The Search Appearance category contains the Structured Data, Data Highlighter, HTML improvements, and Sitelinks management tools.…

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Search Marketing Day

Dan and I spent a few days in Poznan to attend the Search Marketing Day conference. We spoke three times during the two day conference and you can find our slides below.Things I learned in Poznan

I learned how modern mass scale cloaking campaigns are made that are designed to dominate entire first page SERP of a keyword until busted.…

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Is There Such a Thing as a Safe Link?

Good LinksIn the months behind us more and more blogs closed their doors to guest posting. More and more clients ask about safety of links, will they get penalised? All of that is understandable; however, in light of these questions and happenings I’ve seen certain SEO’s promote safe links on their website.…

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You Don’t Need a HR Department to Conduct Great Performance Reviews

 

Performance Reviews are quintessential to the successful operation of any business, but having an official review process in place is sometimes easier said than done. At Dejan SEO, we’ve introduced formal half-yearly performance review process a while ago. Since we don’t have a HR department, I was always double-guessing if we’re doing it right.…

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