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This session is all about discovering awesome keywords for your website and making smart keyword targeting decisions based on traffic statistics, search volumes, CTR and position data.
We’ll be demonstrating advanced keyword potential analysis with traffic data exported from Google Webmaster Tools.
Webmasters often go on a wrong path when it comes to link building and forget to secure links from the most meaningful places. This could be an industry event, speaking gig or a new partnership. In this session we’ll be trying to come up with a comprehensive list of meaningful link opportunities for all business types.
For all webmasters looking to score some traffic from other search engines and not just Google there is a good news, Bing just published their webmaster guidelines.
As you can see in their announcement yesterday Bing webmaster guidelines are covering just the very basics unlike Google webmaster guidelines.
Today we’ve received the following message:
This is good news for all webmasters out there and a sign that Google does care about us and our content.
Google+ has recently started asking users to complete their profiles similarly to LinkedIn. Now if you think you’re safe by ignoring their incentive, think twice!
Your circles can now supply additional (valuable) data about you to Google through this handy little feature:
In the screenshot above you can see the link inviting users to enter private notes about their contacts, for example their nickname, email, phone, address and notes:
Once you save the custom notes they become part of users’ profile, visible only to you… and Google?
Last week I presented a method for search result hijacking. The story got much coverage in the SEO community, perhaps due to the fact that Rand Fishkin’s authority pages were also compromised as part of our experiment. One thing I did not elaborate on in the original article was the peculiar way Google Webmaster Tools handle document canonicalisation.
Search Engine Optimisation: an introduction and benefits by Dan Petrovic, Dejan SEO
- Session: 12.15pm-12.35pm
- Session: 4.10pm-4.30pm
Download Presentation Slides
Presentation slides are now available for download: Dejan SEO: Click! Digital Expo
Official Website: http://www.clickdigitalexpo.com.au/
Opening Hours: 9-5pm (Doors open 8.30am) Monday 12 November 2012
Location: Sofitel Brisbane Central Hotel, 249 Turbot Street, Brisbane.
Google has pushed out public toolbar PageRank values estimated to date back to 31 October which was our most recent post affected by the update.