Blind SERP Click Experiment

This SEO experiment is designed to test people’s clicking preferences once textual content is removed and replaced by plain outlines. Our participants were asked to open the page and nothing else. Some of them decided to click on specific results and the outcome is visible below.

Note: These are the preliminary results only and we’re still feeding data into it.

serp-click-heatmap

Confetti click map:

confetti-clickmap

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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