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Blind SERP Click Experiment

 

Sunday January 6, 2013   Category: Research  

 

This SEO experiment is designed to test people’s clicking preferences once textual content is removed and replaced by plain outlines. Our participants were asked to open the page and nothing else. Some of them decided to click on specific results and the outcome is visible below.

Note: These are the preliminary results only and we’re still feeding data into it.

serp-click-heatmap

Confetti click map:

confetti-clickmap

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry. Questions? Here's Dan's contact email.

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  • http://twitter.com/nemekn Nemek Nowaczyk

    How about doing this test with foreign language results (undistinguishable characters) instead of blank lines to closer imitate real results?

  • http://dejanseo.com.au/ Dejan SEO

    Hmmmm… maybe lorem ipsum?

  • http://softwarebuzzer.com/ Suresh Kumar

    @dejanseo:disqus How about doing a test with video thumbnail too ? It will catches more CTR.

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