Bing Webmaster Tools Major Updates

Bing is very much underrated as a search engine. They tend to do great stuff, sure we all run up to Google, but that 10-15% of traffic you get from Bing may bring a website to success or to ruin, which is exactly why we shouldn’t ignore them.


Bing has officially announced a bunch of upgrades to their webmaster tools, and I know that most webmasters don’t care, the majority of Bing webmaster tools users are SEO’s like us, but you should care, especially since they’ve got some nice tools. Well, we’ve played a bit with them to see what they can do and we like the ideas, it’s just that they need to be improved quite a bit and there are certain functionality issues that need to be resolved. Let’s take a look at what’s new in Bing Webmaster Tools.

Bing Webmaster Tools dashboard has gone through a redesign that is intended to increase user experience. I personally like it, there are basic information we need like search engine statistics, crawl info, crawl errors, sitemaps, keywords and inbound links.

Dashboard   Bing Webmaster Tools

There are plenty of other major updates and we will get to them, but there are two new tools that need to be mentioned straight away as they will appeal to most webmasters. First one is Link Explorer function, the one we missed from Yahoo Site Explorer. Using Bing Link Explorer you can investigate backlinks of any domain, not just your domains in BWT.

Link Explorer   Bing Webmaster Tools

Next major update is Bing keyword research tool, it’s not exactly Google Adwords but data seems realistic enough. I would advise giving it a try. Major update from the original keyword tool they launched in March is the ability to search for multiple queries and not just a single one.

Keyword Research   Bing Webmaster Tools

That’s far from being over as Bing updates go, there are a few more that need to be addressed, like SEO reports. Under the Reports & Data section you will find plenty of useful upgrades including SEO reports which will get you standard SEO reports and suggestions to help you stay compliant with best search optimisation practices, like title tags, h tags, alt tags and the like.

SEO Reports   Bing Webmaster Tools

Next up is Bing’s ace up their sleeve, SEO Analyzer tool. This tool works on demand and will scan one individual page you input and give you major advise on what needs to change on that page in order for it to be SEO compliant. As you can see on the image below we are perfectly optimised, so sorry for not bringing you any red alerts, we don’t have many clients setup under Bing webmaster tools, but give it a try, you won’t regret it.

SEO Analyzer   Bing Webmaster Tools

Another new feature is Fetch as Bingbot which is practically the same as fetch as Googlebot so I won’t go into details. Canonical Alerts is a great addition, it basically monitors the use of canonical tag across your site, so in case you have canonical tag setup in a wrong way Bing WT will tell you about it. They’ve also updated their URL removal tool, so if you want to remove a page from showing in Bing search this is a place to go.

There are really a bunch of new things to explore, Bing did a great great job, and users will surely appreciate this. For those of you that didn’t use Bing webmaster tools before now is the perfect chance to get on board, and trust me, there are plenty of other great functions that BWT offers, like one of my favorites, Markup Validator, which essentially looks for any markup on your website and tells you if you configured it the right way. Check BWT out, learn to use it, one set of data we get from GWT and Analytics is not enough, hasn’t been for a while, we need as much data sources as we can get, and Bing surely stepped up their game to provide a great data source.


Zac is a link building specialist and a seasoned SEO professional. He manages a team of link builders and actively promotes some of Australia's biggest brands. Zac is an active blogger and also maintains Dejan SEO's news and updates section.

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