Backtype – A Cool Tool for Measuring Social Media Impact
Backtype is a new marketing intelligence service launched by Christopher Golda and Mike Montano. It allows users to find, follow, and share blog comments made about different sites across the Internet. It tracks the “social impact” of websites and companies by finding blog posts on sites such as Twitter, Facebook, Digg, and reddit.com that mention the site. It also allows users to set up an account that can be followed, much like Twitter. It shows stats on the most commented blogs for each user with a handy and easy-to-read line graph that covers a period of three to four months. It’s a fun tool that can be useful for webmasters who want to see how much of an impact a company is making over the Internet.
Using Backtype to check out a site’s impact on social media is easy. Just type the URL of the site that you want checked out, and Backtype will bring up a page showing the number of times the site was mentioned on blog entries throughout the Web. It even shows you a page of the most recent entries and comments for good measure. For example, the site profile for dejanseo.com.au shows that there have been 727 Tweets mentioning dejanseo.com.au posted since August 23, 2010. The graph on the page shows that the number of Tweets peaked at the end of August and beginning of September with between 100 and 150 Tweets and comments, and as of November 29 it has dropped down to almost nothing. Users even have the option to see how many Twitter users share links related to the URL by clicking on the “Audience” tab on the site profile page
Backtype can also track two or more URLs at once to see how their social impacts compare. As an example, amazon.com averages about 300,000 more blog entries on social networking sites than Hulu.com. This feature can definitely come in handy for marketers who want to see how they stack up to their competition.
Social networking has changed the face of marketing over the Internet, and a tool that tracks how social networking sites influence advertising would be a welcome addition to the techniques used by advertisers and marketers. Backtype is easy to use, and it could be exactly what you need to gain valuable insight in how your product or website is really performing.