Authorship Markup Benefits

Google’s message is clear: “We want real authors to produce real content.”

In a recent post on the Webmaster Blog, Javier Tordable (Google Software Engineer), writes about recorded cases where authorship enhanced search results attract more impressions and clicks [1].

This comes to us as no surprise as it’s quite obvious that people will prefer to click on a more interesting snippet which contains additional and richer information whether it be stars, price, photo or quantity markup.

As part of their initiative to increase authorship adoption by webmasters Google has just introduced a dedicated authorship section in Google Webmaster Tools. To find it navigate to your “Labs” section.

Google Authorship in Webmaster Tools

Google has recently tightened the filter on authorship in search results and many authors thumbnails are no longer showing. We asked John Mueller [2] from Google what exactly is the criteria for acceptance these days.

Waiting for his answer.


[1] Tordable, J. – Clicks and impressions for authors:

[2] Mueller, J. – Google+:

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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2 thoughts on “Authorship Markup Benefits

  1. I will be interested to see what the inclusion criteria are, though I am not sure Google will be so willing to give a solid definition. I heard someone suggest around 800 followers in Google+, but having spent some time looking though the various author accounts that pop up in the SERPs it is clear this isn’t the case (Many being below 300, even 150). Maybe Klout score/Number of articles?