Google has just published a recap on search updates they did in December with codenames. Codenames are added so that we can easily track the updates with a single name, like Panda, Mint etc… The list goes to an amazing 30 codenames, so even though most of them went unnoticed, 30 updates in a single month is just an average for Google.
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Website speed has moved up a few notches as a ranking factor in the past year. We all know its importance both for users and search engines. But still many websites are lacking in speed and have very slow loading time.
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Another year will soon pass us by, a year full of updates, going from the over-exhausted Panda to Mint update, secure search and of course Google+. A busy year for search engines and SEOs all around, but that is what makes it interesting.
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Google has been working hard on making Google+ a better place than it is, after all, they are still in beta phase. So we finally got an official update from them that there are some improvements that are already live and some that will be rolled out in the next few days.
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Few days ago an SEO reported a new page detected[1] alert in Google Webmaster Tools. This was reported on the Webmaster World forums, apparently the page which was probably 301-ed has replaced the old page in Google search results.
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Most recent update from Google yet again improved the authorship annotations, this time not just by adding more to the serp, but allowing the authors to look at the statistics about their author profile in Google Webmaster Tools.
As you can see from the announcement on Google Webmaster blog[1] it is very easy to connect your GWT account with your Google+ profile and enable the stats to show up in GWT, which will allow you to see clicks and impressions for your author profile.
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Last week Google did a great post on their webmaster blog about hosting issues that any webmaster or hosting provider needs to pay attention to in order to improve their website and have better chances of ranking higher in the SERPs.
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Google added another link markup that will help webmasters stay away from the duplicate content issue, we are talking about multilingual content markup[1]. This can work in two examples, first one is different variations of the same language, like UK and US English or for websites featuring different languages.
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Over recent years, more website owners and marketers have become familiar with the term, Conversion Rate Optimisation (CRO).
CRO is particularly attractive to search marketers who have witnessed the relentless rise of both click costs and SEO competition. Increasing conversion is a great way to control search costs.
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Yesterday we noticed that Google has been playing around with a nasty little idea, giving the power to the user to block a site directly from the search engine result pages. This apparently goes for both organic and paid results as well[1], it’s nothing official and just one of the tests they do once in a while, like we had with endless scrolling a few months back, again, it got to our attention.
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