Author Archive

Google Flight Search in Detail

In April of 2011, Google bought ITA Software and combined it with their existing company. The founder of ITA Software became the Vice President of Travel at Google headquarters. The main result of the acquisition that we can see today is Google’s recently released Flight Search feature.…

 

How Businesses can Benefit From Social Media

Why Use Social Media? 

Businesses can take advantage of social media to :

– gain customers
– maintain customer loyalty
– promote products 
– advertise their services

social media landscape

Best Reasons to Engage Consumers Through Social Media & Benefits

This method is highly effective because it can target specific customers and can invite consumers to interact with the advertisement, as opposed to simply watching it on television or listening to it on the radio.…

 

Google+ Hangout Updates

One of the most popular features unveiled along with Google+ last year was the company’s innovative “Hangouts” feature which allowed up to ten friends to video chat with each other simultaneously in a conference-like format. It was so popular and well-reviewed, in fact, that competitors like Facebook were quick to unveil their own (less impressive) versions of video chat for social networking users.…

 

Avoiding Duplicate Content Issues

Duplicate content is not a recent SEO issue, although the Google Panda update in February 2011 certainly upped the potential adverse effects duplicate content can have on a webmaster’s SEO efforts. Prior to the Panda update, the crawlers in Google’s search engine algorithm relegated duplicate content pages into a secondary index, often omitting the pages from SERPs altogether.…

 

New Set of Crawl Errors Data in GWT

When doing onsite audits and figuring out technical issues that need to be fixed we first take a look at what Google Webmaster Tools has to say, and then do the manual work. Well, the first part got a lot easier as Google announced a new set of crawl errors data in GWT[1].…

 

Keeping Free Hosting Free of SPAM

Free hosting services can be a great start for newbies in the online industry. No money invested with a chance to learn how hosting and setting up a website works. Unfortunately, anything free on the net is subjected to mass spam, and Google obviously knows that.…

 

Simple Ways to Ensure Your Great Content Gets Seen

Disagreements over SEO content marketing are one of the hot topics, considering how hot content marketing is. Some believe that content marketing doesn’t work because they wrote a “great” piece of content and no one read it. Readers decide that a piece of content is great based on its usefulness to them, and failure to market content often results in no one reading it.…

 

Comment Spam 2012, as worthless as in 2009

The posts I wrote about network sites and articles spinning reflect on the fact that the old school SEO is more than alive among webmasters, doesn’t matter that most of it has no effect, people are still doing it. The same can be said about comment spam and commenting software that is still being sold by the pound and small businesses are loving it, article syndication software, commenting software, you name it.…

 

Which Department should manage Social Media in 2012?

In recent times events have highlighted that perhaps not everyone is fully appreciating the beast that is social media. For instance, let’s look to Qantas and Westpac as an example.

Qantas, following its industrial disputes, temporary shutdown and subsequent negative publicity appeared to try and use social media to leverage some positive sentiment.…

 

Related People: Are you relevant enough?

Related People and Pages is one of the newest tools to hit Google. Google recently released a set of search options that Google+ users can take advantage of, and many SEO experts are currently experimenting with these features to best enhance their search engine exposure.…

 

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