Can anyone guess what a driving school and a userstyle for Google docs have to do with one another? Well, as it appears, a whole lot of traffic, as a matter a fact, a 1500% increase in traffic. I recently wrote about fun branding, but this is a great example how something clearly unrelated can be of great use for a brand online.
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I know that big companies go through a lot of brainstorming meetings, hiring great creative people to present their brand in a new light, a better light and increase their brand awareness. Small companies and startups often don’t have the funds to do the same, but that doesn’t mean that they can’t present their brand in a great light with just the things they have, in fact, branding can be fun, it should be fun if you ask me.
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Both Google and techy webmaster have been trying to teach the general population about the advantages of Google search like using advanced search queries and going a bit deeper with Google search tools and functionalities rather than using just the basic search box.
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If you have a site that manages a great amount of content, mostly ecommerce sites or news, pagination issues will come around. That leads to duplicate content issues and what not, similar pages broken up, or large pieces of content spread to several pages, there is a good way to deal with that, a few actually.
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Search engine spam was created by people looking to gain the upper hand in the SEO race and lazy marketers that want everything on auto pilot. It exists to trick search engines into thinking that a website should have a higher ranking than it actually deserves.
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With content marketing winning over as everyone’s idea of success blogging for your business blog sounds more and more attractive. Well, it was about time small and medium sized businesses got their attention taken but some of the things we talk about (for the past few years).
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In April of 2011, Google bought ITA Software and combined it with their existing company. The founder of ITA Software became the Vice President of Travel at Google headquarters. The main result of the acquisition that we can see today is Google’s recently released Flight Search feature.
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Why Use Social Media?
Businesses can take advantage of social media to :
– gain customers
– maintain customer loyalty
– promote products
– advertise their services
Best Reasons to Engage Consumers Through Social Media & Benefits
This method is highly effective because it can target specific customers and can invite consumers to interact with the advertisement, as opposed to simply watching it on television or listening to it on the radio.
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One of the most popular features unveiled along with Google+ last year was the company’s innovative “Hangouts” feature which allowed up to ten friends to video chat with each other simultaneously in a conference-like format. It was so popular and well-reviewed, in fact, that competitors like Facebook were quick to unveil their own (less impressive) versions of video chat for social networking users.
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Duplicate content is not a recent SEO issue, although the Google Panda update in February 2011 certainly upped the potential adverse effects duplicate content can have on a webmaster’s SEO efforts. Prior to the Panda update, the crawlers in Google’s search engine algorithm relegated duplicate content pages into a secondary index, often omitting the pages from SERPs altogether.
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