Google is constantly innovating, and this can again be seen in Google Shopping, which has been launched in Australia very recently.
It will be another change to the Search Engine’s results pages (SERP’s), as users will now see shopping cart like results on their results page.
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One of the questions we have been asking ourselves over the past few years is what is the actual impact of social media on rankings, are there any implications showing that social media actually contribute to our rankings? According to Google they do, social media and links from social media, even though they are nofollow, are a factor.
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Image optimisation is one of the SEO aspects any website needs to properly implement. Unfortunately there are plenty of websites that don’t use this common practice. Even worse, like everything else in the SEO world images can be overly optimised, and there are websites that do just that.
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When starting a link building campaign and keyword research the basis of good research is to first analyze market defining keywords or MDK’s. In order to get to those SEO keywords that people will search for and that will convert your traffic you need to define your market on the web, and we do that by doing market defining keyword research.
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You all know what link bait is, an article, content, widget, tool, app, news or anything interesting to users that much that they will link to it and recommend it to others on their own accord. So there is no need to contact webmasters and ask for links, no need to research potential link opportunities, all you need to do is create a powerful link magnet and you are all set.
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Last few months have definitely shown us that Google is not kidding around and that are still far from stopping with improvements and changes. We have seen more search engine updates in the last year than in the 10 years before that.
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We all know that Google is going way personal on few things; well that is how SERP is looking nowadays, up close and personal. Google is trying to enhance user experience by bringing personalization more and more into their search results, and that is set for everything including Google places and their last years product, Hotspot.
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After the first Panda wave that swept across article directories and other content farms we knew that it’s not going to end there. Any website with massive amount of pages and content, especially the ones with duplicate content, like ecommerce websites, would be hurt eventually.
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