With the recent barrage of updates we have seen from Google it is no wonder that today they rolled a new one to Google Analytics. Earlier today Google announced a new update to the +1 button, and a few days after the new sessions measures in Google Analytics we now have multi-channel funnels for all users.
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In the past week we have seen our share of alarming questions in the SEO forums asking about the recent changes in Google Analytics on the 11th and the bug fix on the 16th. That discussion was soon followed by the Bing webmaster tools adoption of the Yahoo data, which followed up with more spikes in our traffic and also changes with the CTR.
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Google made a great improvement to our website’s sitelinks shown in the SERPs. From now on users will have a better view, better quality and more diverse results based on the search query, and there is also the possibility of removing the sitelinks you don’t want to show in the SERPs.
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Google Plus has now been live just over a month. It has amassed over 20 million users since its time of release, even though technically it is still in its beta version and hasn’t even been properly released yet, which is saying something.
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We just received word that Google has launched another service that will help the webmasters increase the speed of their websites, and according to Google’s announcement[1]it will increase the speed of a site from 25% to 60%.
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Australian eCommerce retailers rejoice, Google has finally released it shopping engine to the Australian market. Google Shopping has been quite successful in the United States and United Kingdom, bringing highly targeted traffic (shoppers) directly to product pages ready to buy. They are now displaying their shopping engine in the results found on www.google.com.au.
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A month ago Google updated its image search function by finally bringing image search using images to the table. Before that we had to use websites and plugins like TinEye, which works quite well actually. Now Google expands more into their image search after the redesign by adding recent images function.
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Yahoo has just announced on their blog that they will be shutting down one of the most popular backlinks tools, Yahoo Site Explorer.
According to their announcement they have been putting much effort into Bing webmaster tools and the transition from Yahoo to Bing.
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