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Application Rich Snippets in Google

Google is making Google search better and better with each passing day with new updates and improvements that almost give us direct answers without having to visit any websites. Their recent Flight search brought a lot of attention to itself, but their latest update, introduction of application rich snippets[1] will surely help users looking for applications online to find what they want very fast.…

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The Rising Importance Of Landing Pages

Ever wondered how you can improve your web conversion rates without breaking the bank? Worried that your site isn’t performing as well as it should be? If you’ve constructed a solid PPC (or SEO) campaign but have yet to see a dramatic rise in sales or enquiries, chances are that you should take a look at the effectiveness of your landing pages.…

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Google Webmaster Tools Finally Offer Internal and External Links Recognition

After a long number of years GWT has confused webmasters with their ideas of internal and external links which we could take a glimpse on via two categories; links from within your site and links coming from other sites. This was confusing for most, especially since GWT didn’t do quite a good job of separating our real internal links from external.…

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Google Analytics Multi-Channel Funnels – Great Improvement for Tracking Conversions

With the recent barrage of updates we have seen from Google it is no wonder that today they rolled a new one to Google Analytics. Earlier today Google announced a new update to the +1 button, and a few days after the new sessions measures in Google Analytics we now have multi-channel funnels for all users.…

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Spikes in Analytics? Google and Bing Updates Confuse Webmasters

In the past week we have seen our share of alarming questions in the SEO forums asking about the recent changes in Google Analytics on the 11th and the bug fix on the 16th. That discussion was soon followed by the Bing webmaster tools adoption of the Yahoo data, which followed up with more spikes in our traffic and also changes with the CTR.…

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