Author Archive

Multilingual Content Markup now Active in Google

Google added another link markup that will help webmasters stay away from the duplicate content issue, we are talking about multilingual content markup[1]. This can work in two examples, first one is different variations of the same language, like UK and US English or for websites featuring different languages.…

 

Three smart strategies for boosting lead quality

Over recent years, more website owners and marketers have become familiar with the term, Conversion Rate Optimisation (CRO).

 CRO is particularly attractive to search marketers who have witnessed the relentless rise of both click costs and SEO competition. Increasing conversion is a great way to control search costs.…

 

Blocking Content from SERPs

Yesterday we noticed that Google has been playing around with a nasty little idea, giving the power to the user to block a site directly from the search engine result pages. This apparently goes for both organic and paid results as well[1], it’s nothing official and just one of the tests they do once in a while, like we had with endless scrolling a few months back, again, it got to our attention.…

 

Google Serves Ads at the Bottom of SERP

Yeah, no funny business here, and you did read it right, Google started serving ads at the bottom of search engine result pages[1]. They have been testing this for quite some time, and it appears that they came to a conclusion that ads at the bottom seem to perform better than the ones on the side.…

 

Google Indexing Facebook Comments, Ajax/JS Execution for Indexing

It appears that some bloggers running Disqus and Facebook comments will be happy, others won’t, as apparently Google now has a great ability of executing Ajax/JS for indexing dynamic comments like the above mentioned ones.…

 

Google Webmaster Tool Alerts about Duplicate Content

Last night Google implemented a really useful alert system[1] to Google webmaster tools, an alert that will notify us about duplicate content issues across domains. In other words, if your pages get removed from the SERPs because they are thought to be a duplicate from one of the other pages on the internet, Google will let you know about it.…

 

Page Rank is Dead Today

We don’t have any actual confirmation, so page rank may actually be very much alive, but for the past few hours Google Toolbar Page Rank hasn’t been showing. There have been talks on forums and in social media, so it is confirmed that no one can see the toolbar PR.…

 

Google Analytics Now Supports Search Query Data from Webmaster Tools

Google has finished their pilot beta of search queries in Google Analytics and has now officially showing search query data in Google Analytics[1] for public. The changes made to Google Analytics can be seen only if you have both Webmaster tools and Google Analytics verified, and they are:…

 

Google Trusted Stores – Becoming a Google Certified Store is now an Option

Google released a new feature, Google Trusted Stores[1], which will help your store become a greater authority and even more recognized than it is right now. With a Google certificate in your header most people will understand that you run a professional service that can be trusted, so this is one Google service we can all look forward to.…

 

Google View All in Search Results

Another of recent updates from Google includes new pagination rel elements, rel=”next” and rel=”prev” which are closely related to View All[1] option in search results. This was done so that webmasters could clearly state to Google which pages they want to show in the serps when they have separated content and view all pages.…

 

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