Yeah, no funny business here, and you did read it right, Google started serving ads at the bottom of search engine result pages[1]. They have been testing this for quite some time, and it appears that they came to a conclusion that ads at the bottom seem to perform better than the ones on the side.
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It appears that some bloggers running Disqus and Facebook comments will be happy, others won’t, as apparently Google now has a great ability of executing Ajax/JS for indexing dynamic comments like the above mentioned ones.
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Last night Google implemented a really useful alert system[1] to Google webmaster tools, an alert that will notify us about duplicate content issues across domains. In other words, if your pages get removed from the SERPs because they are thought to be a duplicate from one of the other pages on the internet, Google will let you know about it.
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We don’t have any actual confirmation, so page rank may actually be very much alive, but for the past few hours Google Toolbar Page Rank hasn’t been showing. There have been talks on forums and in social media, so it is confirmed that no one can see the toolbar PR.
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Google has finished their pilot beta of search queries in Google Analytics and has now officially showing search query data in Google Analytics[1] for public. The changes made to Google Analytics can be seen only if you have both Webmaster tools and Google Analytics verified, and they are:
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Google released a new feature, Google Trusted Stores[1], which will help your store become a greater authority and even more recognized than it is right now. With a Google certificate in your header most people will understand that you run a professional service that can be trusted, so this is one Google service we can all look forward to.
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Another of recent updates from Google includes new pagination rel elements, rel=”next” and rel=”prev” which are closely related to View All[1] option in search results. This was done so that webmasters could clearly state to Google which pages they want to show in the serps when they have separated content and view all pages.
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Google is making Google search better and better with each passing day with new updates and improvements that almost give us direct answers without having to visit any websites. Their recent Flight search brought a lot of attention to itself, but their latest update, introduction of application rich snippets[1] will surely help users looking for applications online to find what they want very fast.
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Google came through with their idea for Flight search and now its official, you can use new Flight search service by typing your wanted destinations in Google or visiting www.google.com/flights. From there you can find flights you need ordered by prices, departure, return dates and duration of the flight.
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Ever wondered how you can improve your web conversion rates without breaking the bank? Worried that your site isn’t performing as well as it should be? If you’ve constructed a solid PPC (or SEO) campaign but have yet to see a dramatic rise in sales or enquiries, chances are that you should take a look at the effectiveness of your landing pages.
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