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Webmaster Tools Changes Bring Schema Into Focus

Rich SnippetsThe Changes

WMT Menu

Changes to webmaster tools now bring Schema markup features heavily into focus. The menu structure (shown on the right) now contains a new category “Search Appearance” immediately below messages, putting it above other tools in WMT.

The Search Appearance category contains the Structured Data, Data Highlighter, HTML improvements, and Sitelinks management tools.…

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Content So Simple Your Mother Could Do It

Content So Simple Your Mother Could Do It

Getting Started with Content

Creating content isn’t something that comes naturally to most people. Writing a blog post for the first time can be torture and reading the results often as painful. The biggest problem for many can be knowing where to start.…

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Experimental Methodology & Reporting for SEO

SEO Experimental Process

SEO experiments can help us gain a better understanding of how search engines operate and information gained can be used for competitive advantage. However, in order to make valid and reliable findings which can be applied to ‘real world’ projects, proper methodology and reporting should be used.…

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