Author Archive

Big Brand Digital – Air Asia’s Stuart Myerscough

stuartMyerscough

Getting to know you!

We’re a curious bunch here at Dejan SEO. We wanted to know more about the experiences of the brains at the helm of digital marketing in some of Australia’s biggest brands; so we asked them.

Whilst we get to work with big brands on a daily basis, there’s rarely the time to stop and ask about their personal experiences in the job.…

 

ECommerce Expo Melbourne 2014

I recently had the privilege of speaking at the Melbourne E-Commerce Expo. If you were lucky enough to be there, or if you just want to have chat, feel free to reach out on Google Plus to ask Dejan SEO or Myself a question.…

 

What Metrics Do You Report to Clients

Beakers & Test Tubes

Last week I shared a quick 3 question survey asking what metrics SEOs are reporting to their clients. I started this to help me with another article I’m writing, and this is just a quick report of the results to say thank you to all those that took part, and particularly to the SEO Hangout Panel and to Eric Wu for sharing on the Technical SEO Community.…

 

Creating Authoritative Content Without Client Input

Client Punching My face

I tend to talk about the importance of content till my clients want to punch me in the face.

I can understand why. Creating “great” content can be hard without client input. After all, you’re an expert in SEO, not warehouse racking (contender for the most boring industry and yes, real client).…

 

Call To Action Examples – How The Big Boys Do It

Phone Call To Action

Okay, yes! There are loads of blog posts with examples of calls to action out there already, but we’re often asked for good examples, and having looked through some of the existing posts, they don’t do exactly what I want. The aim of this post is to provide a list of examples without too much complication to give designers or SEO’s a quick point of reference and inspiration from some of the best designed calls to action on the interwebs.…

 

The Guest Post Request Zombie Apocalypse

Zombie apocalypse

If I’m honest, I was guilty of some ignorance. I didn’t realise the mountains of crap that blog owners are subject to. It’s like hordes of the un-dead have somehow got access to the internet and are making their way towards your website.…

 

Webmaster Tools Changes Bring Schema Into Focus

Rich SnippetsThe Changes

WMT Menu

Changes to webmaster tools now bring Schema markup features heavily into focus. The menu structure (shown on the right) now contains a new category “Search Appearance” immediately below messages, putting it above other tools in WMT.

The Search Appearance category contains the Structured Data, Data Highlighter, HTML improvements, and Sitelinks management tools.…

 

8 Ways to Make Your Next Blog Post Stink

Pepe Thinks Your Post Stinks

 

Bored of writing thoughtful, articulate and engaging blog posts? Use the following tricks to make your blog posts so bad no one will read them.…

 

An Interview with Rand Fishkin

How can we help our clients & move forward as an industry? Whilst presenting at SMX Sydney last month, Dan had the opportunity to speak with Rand Fishkin and ask him just that. Rand also gave us a brief overview on SEOmoz’s new(ish) tool, Fresh Web Explorer.…

 

Content So Simple Your Mother Could Do It

Getting Started with Content

Creating content isn’t something that comes naturally to most people. Writing a blog post for the first time can be torture and reading the results often as painful. The biggest problem for many can be knowing where to start.…

 
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