Author Archive

Content Rejuvenation

Content rejuvenation describes the process of further development of existing content on your website, specifically targeting pages which are already popular in search engines. The idea is to maximise the benefits to your authorship and the website you write for.

 Content Idea

Today I had a look at my author stats in Google Webmaster Tools and found some ordinary pages doing surprising well in search.…

 

Mixed Up Image and Web Queries in Google Webmaster Tools

Results of a recent survey showed that only 50% of webmasters consider Google Webmaster Tools search query data accurate enough to be actionable. Personally, I am a believer in Google Webmaster Tools and and have been quite active building systems around the search query data.…

 

Surviving Penguin

Penguin Banner

Matt Cutts has announced a fierce new iteration of Penguin search quality filter. This hangout is about survival techniques for websites which may be at risk.

- What is Penguin
- Preparing for Penguin
- Post-Penguin Cleanup
- Free Discussion

We welcome all real examples and cases.…

 

Survey: Do you trust Google Webmaster Tools data?

Some webmasters think Google Webmaster Tools data in the “Search Queries” section is too inaccurate to be actionable. What do you think?

Results:

 

Google Doesn’t Index Selectively Shared Posts

Excluded Circle

As you can guess from the title, our main discovery (or I should say confirmation) is that Google+ posts you share with limited circles will not be indexed and will not return in Google’s non-personalised search results.

So, if you share a post with two other people, the three of you will be able to see that post in Google’s personalised search (SPYW).…

 

Chameleon’s Tail Chase

 Chameleon's Tail Chase

This article discusses the problem of diminishing keyword data and suggests innovative ways of using the available data in the future.

Key items:

  1. The value of long-tail keywords
  2. Encrypted search gaining momentum
  3. Decreasing amount of available keyword data
  4. Google’s tools process keywords to protect user privacy
  5. Working with available data to make actionable plans

The Value of Long-Tail Traffic

Numerous studies performed around long-tail traffic highlight volumeconversion rate and ranking potential as two of the most significant benefits of this keyword segment.…

 

Should Google Penalize Itself?

kick me

Since the Interflora/Advertorial affair, webmaster community has been buzzing with discussion questioning Google’s own linking policies. SEO Book and Search Engine Land have covered this pretty well so there’s no need for me to repeat the events. Instead I’d like to point out that this is not the first nor the last time this is happening.…

 

SEO Test: Sending Mixed-Signals to Google

This is an SEO experiment designed to ascertain whether it is possible to confuse Google into noindexing your pages with combined use of rel=”canonical” and “noindex”.

Read on to find out how we intend to do it and how you can help the experiment.…

 

Google removes ‘Not Selected’ from Index Status

Not Selected

John Mueller from Google has just confirmed that the “Not Selected” removal from Google Webmaster Tools was in fact intentional. The feature was confusing to webmasters, John says, and it sounds like it’s not coming back.

Check out the original Google+ thread by Tommy Redmond on which John clarified the disappearance of the index status feature.…

 

Google Webmaster Tools: Now with less link data!

Sorry to bring the bad news guys, but it looks like Google’s dumped as much as three quarters or your link profile from the latest link report in Google Webmaster Tools.

Ignored Links

I first heard from Jim Munro and later from Jason Mun who both noticed suspicious reductions in the amount of available link data suspecting at potential impact of link disavow tool.…

 

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