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Cheating Penguin is Easy

TL;DR: Google’s latest Penguin update doesn’t seem to detect unnatural link surges or anchor text abuse from expired domain link networks.

After Venice-like update in Australia, we had a rather uneventful week. Google started warming things up again on May …

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Google+ Hashtags: Initial Observations

One of the more interesting aspects of Google+ redesign in my opinion is the new way of #hashtag handling. This short post goes over a few basic observations I’ve made so far.


What I find interesting is that certain …

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Crowdsourcing: Googler’s Examples of Bad Links

Bad Links

Google’s webspam team consists of people who look at spammy links on a daily basis and can recognise bad links quickly. These people also help webmasters recover from penalties by guiding them through the reconsideration process. Part of the process …

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Impact of Word Count on Social Shares

I have so far written around 200,000 words of content. Some of my posts are long and detailed, others can be amazingly short. I experimented with various formats over the years but was unable to find the exact pattern of …

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Anchor Text Proximity Experiment



I always felt that surrounding text plays a semantic role in Google’s search algorithm, but was never able to ascertain the degree of its influence or whether it has any impact at all. This experiment was designed to test …

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