In today’s hangout with John Mueller we busted another SEO myth – negative impact of bounce-back to search results.
If people return to search result after visiting your website that is not a reliable negative signal for your website. The reason Google doesn’t rely on dwell-time in their ranking algorithm is due to the fact that some users may compare information from different sources.
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I’ll let you in on a little secret. I like to analyse websites made by ex-Googlers to see how they do SEO, and today I looked at a website called “Shoes of Prey” by Mike Knapp. I intend to keep this post in form of a summary and free from editorial or opinion.
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Google has finally released their link disavow tool enabling webmasters to report inorganic inbound links for their domains. This document contains a step-by-step guide with screenshots and a list of best practices including potential problems associated with the use of the tool.
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Dejan Research Labs have created a new type of link research and analysis tool enabling fresh link discovery and record keeping. Fresh Link Finder is designed to assist whitehat SEOs and webmasters in keeping track of newly generated links to their content.
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Join +Dan Petrovic and our special guest +David Iwanow who will be sharing some of his favourite Google Analytics tips & tricks. We’ll also ask the hangout participants to share their tips and experiences. This is a practical session with screen sharing and live actionable tips.
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We analysed 7825 keywords across 172 domains and the average click-through rate (CTR) for the first position in Google was 36.15%.
Analysis Explanation
Using a CTR analysis tool which works directly with Google Webmaster Tool data export we observed thousands of different keywords and how their position impacts the click-through rate (CTR) from search results.
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There are many great SEO companies out there, but for every good one there are two bad ones. How can a business owner make the right choice? How do we ensure the highest possible quality standards in our industry?
Expert Panel Discussion Items:
- What is SEO?
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Your ranking data could be skewed since the introduction of authorship suggestions. In this article we investigate how this could happen.
Major SEO portals have recently covered the “hidden benefit of authorship” where users who return back to results after reading your article are presented with additional three articles written by you.
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You could be running a 100% whitehat site and still receive a notification of unnatural links, thanks to ORM spam.
What’s ORM?
Show the good stuff, hide the bad stuff – that’s the basic principle of online reputation management (ORM). Search engine results are a big part of what ORM process involves and some companies will do anything to get a bad review out of search results.
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By factoring in bounce rate data in calculation of PageRank values, Fabien Mathieu and Mohamed Bouklit create a new and enhanced ranking algorithm.
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