Author Archive

Celebrity Website SEO Audit

This week we’re introducing a new theme to our weekly hangouts on air. We will pick a few celebrity websites and perform a quick SEO audit on each.

This week we’re focusing on the music industry:

http://www.ladygaga.com/
http://www.metallica.com/
http://www.theprodigy.com/
http://www.justinbiebermusic.com/
http://www.britneyspears.com/

How to join?

 

SMX Sydney 2013

SMX Sydney 2013 PresentationInnovative SEO Techniques for Competitive Industries

Date: 3 April 2013
Wednesday, 11:15am – 11:45am
Track: SEO Tools & Tricks
Room: Main Ballroom

Dan Petrovic shares unique SEO techniques employed by Dejan SEO team in highly competitive industries. This session includes new research methodologies, original tools, case studies and extraordinary SEO experiments others thought impossible.…

 

SEO Q&A: Bloggers Edition

Answering SEO questions with focus on bloggers and blogging:

- Technical optimisation
- Content
- Authorship
- Guest posts
- Safe link practices
- Latest algorithms
- Blogging platforms

You’ll be able to watch the event live on this page:

How to join?

 

BBC Penalised on a Granular Level

Last week, SEO Roundtable reported1 an interesting story about BBC seeking assistance with locating the source of the unnatural link notification2.

“I am a representative of the BBC site and on Saturday we got a ‘notice of detected unnatural links’.

 

Content Rejuvenation

Content rejuvenation describes the process of further development of existing content on your website, specifically targeting pages which are already popular in search engines. The idea is to maximise the benefits to your authorship and the website you write for.

 Content Idea

Today I had a look at my author stats in Google Webmaster Tools and found some ordinary pages doing surprising well in search.…

 

Mixed Up Image and Web Queries in Google Webmaster Tools

Results of a recent survey showed that only 50% of webmasters consider Google Webmaster Tools search query data accurate enough to be actionable. Personally, I am a believer in Google Webmaster Tools and and have been quite active building systems around the search query data.…

 

Surviving Penguin

Penguin Banner

Matt Cutts has announced a fierce new iteration of Penguin search quality filter. This hangout is about survival techniques for websites which may be at risk.

- What is Penguin
- Preparing for Penguin
- Post-Penguin Cleanup
- Free Discussion

We welcome all real examples and cases.…

 

Survey: Do you trust Google Webmaster Tools data?

Some webmasters think Google Webmaster Tools data in the “Search Queries” section is too inaccurate to be actionable. What do you think?

Results:

 

Google Doesn’t Index Selectively Shared Posts

Excluded Circle

As you can guess from the title, our main discovery (or I should say confirmation) is that Google+ posts you share with limited circles will not be indexed and will not return in Google’s non-personalised search results.

So, if you share a post with two other people, the three of you will be able to see that post in Google’s personalised search (SPYW).…

 

Chameleon’s Tail Chase

 Chameleon's Tail Chase

This article discusses the problem of diminishing keyword data and suggests innovative ways of using the available data in the future.

Key items:

  1. The value of long-tail keywords
  2. Encrypted search gaining momentum
  3. Decreasing amount of available keyword data
  4. Google’s tools process keywords to protect user privacy
  5. Working with available data to make actionable plans

The Value of Long-Tail Traffic

Numerous studies performed around long-tail traffic highlight volumeconversion rate and ranking potential as two of the most significant benefits of this keyword segment.…

 

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