Author Archive

Anchor Text Proximity Experiment

hyperlink

Background

I always felt that surrounding text plays a semantic role in Google’s search algorithm, but was never able to ascertain the degree of its influence or whether it has any impact at all. This experiment was designed to test impact of link context on a small scale with a unique search term.…

 

Link Disavow Placebo

Disavow Links and Relax...

Topic Controversy

After much debate in the webmaster community regarding the effectiveness of the link disavow tool on an algorithmic level, Danny Sullivan myth-busted the whole thing1 thanks to his contacts at Google. Another source2 adds further confusion to the case, however, as it perfectly aligns with webmaster observations (no documented case of recovery through link disavow tool upload only) and statements made by some Googlers (and ex-Googlers3 ) regarding the link disavow tool.…

 

Celebrity Website SEO Audit

This week we’re introducing a new theme to our weekly hangouts on air. We will pick a few celebrity websites and perform a quick SEO audit on each.

This week we’re focusing on the music industry:

http://www.ladygaga.com/
http://www.metallica.com/
http://www.theprodigy.com/
http://www.justinbiebermusic.com/
http://www.britneyspears.com/

How to join?

 

SMX Sydney 2013

SMX Sydney 2013 PresentationInnovative SEO Techniques for Competitive Industries

Date: 3 April 2013
Wednesday, 11:15am – 11:45am
Track: SEO Tools & Tricks
Room: Main Ballroom

Dan Petrovic shares unique SEO techniques employed by Dejan SEO team in highly competitive industries. This session includes new research methodologies, original tools, case studies and extraordinary SEO experiments others thought impossible.…

 

SEO Q&A: Bloggers Edition

Answering SEO questions with focus on bloggers and blogging:

- Technical optimisation
- Content
- Authorship
- Guest posts
- Safe link practices
- Latest algorithms
- Blogging platforms

You’ll be able to watch the event live on this page:

How to join?

 

BBC Penalised on a Granular Level

Last week, SEO Roundtable reported1 an interesting story about BBC seeking assistance with locating the source of the unnatural link notification2.

“I am a representative of the BBC site and on Saturday we got a ‘notice of detected unnatural links’.

 

Content Rejuvenation

Content rejuvenation describes the process of further development of existing content on your website, specifically targeting pages which are already popular in search engines. The idea is to maximise the benefits to your authorship and the website you write for.

 Content Idea

Today I had a look at my author stats in Google Webmaster Tools and found some ordinary pages doing surprising well in search.…

 

Mixed Up Image and Web Queries in Google Webmaster Tools

Results of a recent survey showed that only 50% of webmasters consider Google Webmaster Tools search query data accurate enough to be actionable. Personally, I am a believer in Google Webmaster Tools and and have been quite active building systems around the search query data.…

 

Surviving Penguin

Penguin Banner

Matt Cutts has announced a fierce new iteration of Penguin search quality filter. This hangout is about survival techniques for websites which may be at risk.

- What is Penguin
- Preparing for Penguin
- Post-Penguin Cleanup
- Free Discussion

We welcome all real examples and cases.…

 

Survey: Do you trust Google Webmaster Tools data?

Some webmasters think Google Webmaster Tools data in the “Search Queries” section is too inaccurate to be actionable. What do you think?

Results:

 

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