Author Archive

Google and the Meta Keywords Tag – Yes or No?

Meta Keywords Tag

There has been much discussion over whether meta tags, in particular the keyword meta tag, is used by Google to categorize and rank web sites.Meta tags are placed in the html code by website developers to describe the contents of a particular website for search engine indexing.…

 

Search Engine Optimisation

Search engine optimisation is a discipline with touching points with web design and online marketing. It involves a number of actions performed on both, the website and its neighbourhood.

By analysing search terms and adjusting the website elements accordingly we give an ordinary website a better chance of being found in search engines.…

 

Internet Marketing

Proficient Internet Marketing Can Boost Your Web Site Sales

An effective Internet marketing strategy should be one of the key elements of any web-based business foundation. Letting people know what products or services you have to offer, and persuading them to buy or use them, is the trick of any successful marketing plan, and is not as easy as it sounds.…

 

Augmented Reality

Dejan Tests Augmented Reality by BMW

Augmented reality at its best. Nice one BMW – keep it coming.…

 

SEO Synesthesia – The Taste of PageRank

SEO Synesthesia

Yes, it does seem a bit odd but our link building team agrees – there is a clear distinction in taste perception of different PageRank links they score. Each have their own interpretation, however the sliding scale is always there. Since they never got a PAgeRank 10 link (yeah I know, slackers!) they imagine it to be the taste of Ambrosia – the nectar of Gods.…

 

Link Juice

SEO Link Juice

Buy Dejan SEO link juice – no artificial sweeteners, flavours or additives.

Check out: The Taste of PageRank

 

Google Maps

Google maps are great source of traffic for local business searches. Our SEO team can get you into Google Maps and optimise your listing for optimal performance. To find our more please call 1300 123 736 or contact us online.…

 

Virgin Blue Blooper

Virgin Blue: Gold Member Upgrade Email Stuff-up

Virgin Blue surprised their members by sending out an upgrade to Velocity Gold email, including myself: And then later this evening, an embarrassing email of apology:

Virgin Blue Stuffup Gold


Virgin Blue Stuffup Apology

Somebody at Virgin Blue marketing is gonna get fired on a Friday the 13th!…

 

Heineken Job Ad: Beer Flavor Scientist


Beer Scientist Heineken Job NewScientist

At first glance, Heineken’s recent job posting in the employment classifieds of New Scientist’s website appears to be a very clever advertisement inviting customers to become beer flavor scientists by drinking Heineken’s line of beers.

In an age in which advertising companies are becoming increasingly clever in how they choose to reach their target demographics, we are finding contextual advertisements in such odd places these days that I initially assumed that the employment posting was just part of a very clever viral advertising campaign consisting of faux employment ads cleverly hidden in niche classified listings.…

 

Google Toilet

Google Toilet

The SuperNews! comedy series recently released a new viral video. This animated cartoon describes a fictional new service called Google Toilet. This Google program involves the installation of a data mining device in the user’s toilet. As a result, Google is able to analyze human waste in order to assess and store information about the health habits of users.…

 

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