Author Archive

Advanced PageRank Analysis by Dan Petrovic

Google PageRankRecently, Google’s Matt Cutts talked about PageRank sculpting and mentioned something which shattered many people’s PageRank sculpting theories and practices. He explained that using the HTML nofollow attribute to prevent search engine web crawlers from going to unimportant parts of a website, like a privacy policy, does not give you a higher ranking on the other pages on your site.…

 

Effect of Tag Clouds on SEO

Tag Clouds are popular widgets used in blogs to direct users to topics which are more frequently posted about or discussed.

 

Discrepancy in Rankings Between Webmaster Tools and Browser Searches

Trying to track results can be a difficult part of SEO – you put a lot of work into optimizing your page, but then you have to look through many pages of search results for different keywords to see where you rank.

 

Effect of Website Downtime on Rankings

Site downtime is something that webmasters have to worry a lot about, as time when the site is down can mean loss of money, sales, leads, memberships, or a general decrease in whatever conversion goal a site has.

Yet another worry about site downtime is how it may affect Google’s ranking of a site – after all, Google ranks a site based on what it finds while it crawls the site – so if it doesn’t find anything, it can’t rank and index it, right?…

 

Address Change in Google Webmaster Tools VS 301 Redirects

Moving a site is a tedious and difficult process, and can be an absolute nightmare from an SEO perspective. Google’s Webmaster Tools includes a Change of Address Form.

 

Google Buckyball

Today Google’s homepage featured a brand new theme logo with an interactive buckyball replacing the second letter ‘o’ in their logo.

 

Me Nofollow!

Take a look at the source code of your Twitter profile and notice that your website URL contains a rel=”me nofollow” tag. No, this is not a reference to bad English. In fact the “me” part is in a microformats tag.…

 

How to Get Sitelinks in Google Search Results

Google’s Webmaster Help YouTube Channel has a great video that talks about Google Sitelinks and how to control them on your site. Sitelinks are the additional, in depth search results that Google sometimes returns for the top result on a search query.…

 

SEO for Marketing Agencies

Marketing AgencyToday’s world is busy, with many different concerns competing for attention. So, when people go on-line to find information about a product or service, they want to search for and find it in the bare minimum amount of time, often clicking on the first search result that comes up and appears to get them where they want to go.…

 

Google Pagerank Update

Understanding Google’s PageRank (PR) system is a major obstacle for many aspiring webmasters who are trying to get their new website ranked well in Google so that they get more visitors. Google only lets the public know a little bit about its ranking system in order to keep spammers from attempting to cheat the system and get their sites artificially ranked well.…

 

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