Author Archive

How to Get Breadcrumbs in Google Search Results

Breadcrumbs are the feature in Google search results where instead of displaying a page’s full URL, they display the site’s navigation, separated by arrows – for example, normally they would display example.com/articles/SEO/boringarticle.php/jfie02093rkwejlrk239ur%?, but if they can find breadcrumbs on your site, then they will display example.com > articles > SEO > boringarticle.…

 

Impact of Update Frequency on Search Engine Rankings

Update frequency is one of those things that is frequently thrown around in the SEO world as an important factor to consider. Google specifically addressed the concern of how frequent updates need to be in a great video, on the Google Webmaster Help YouTube Channel.…

 

Should Nofollow Tags Be Used on Internal Links

Nofollow links seem to be a common area of discussion around SEO, and specifically the subject of several videos from the Google Webmaster YouTube Help channel. After a number of repetitive questions, Matt Cutts decided to try to make Google’s position on nofollow tags a bit clearer in this video.…

 

Trophy Phrases vs Long Tail Search Terms

In a great video on checking search rankings, Google’s Matt Cutts explains quite a bit about how you should be examining your search phrases and which ones you should be optimizing for.

 

Advanced PageRank Analysis by Dan Petrovic

Google PageRankRecently, Google’s Matt Cutts talked about PageRank sculpting and mentioned something which shattered many people’s PageRank sculpting theories and practices. He explained that using the HTML nofollow attribute to prevent search engine web crawlers from going to unimportant parts of a website, like a privacy policy, does not give you a higher ranking on the other pages on your site.…

 

Effect of Tag Clouds on SEO

Tag Clouds are popular widgets used in blogs to direct users to topics which are more frequently posted about or discussed.

 

Discrepancy in Rankings Between Webmaster Tools and Browser Searches

Trying to track results can be a difficult part of SEO – you put a lot of work into optimizing your page, but then you have to look through many pages of search results for different keywords to see where you rank.

 

Effect of Website Downtime on Rankings

Site downtime is something that webmasters have to worry a lot about, as time when the site is down can mean loss of money, sales, leads, memberships, or a general decrease in whatever conversion goal a site has.

Yet another worry about site downtime is how it may affect Google’s ranking of a site – after all, Google ranks a site based on what it finds while it crawls the site – so if it doesn’t find anything, it can’t rank and index it, right?…

 

Address Change in Google Webmaster Tools VS 301 Redirects

Moving a site is a tedious and difficult process, and can be an absolute nightmare from an SEO perspective. Google’s Webmaster Tools includes a Change of Address Form.

 

Google Buckyball

Today Google’s homepage featured a brand new theme logo with an interactive buckyball replacing the second letter ‘o’ in their logo.

 

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