Author Archive

Measuring Post Impressions in Google+

Google Plus Impressions

One thing I always wondered about in terms of Google+ statistics and engagement is the ratio of post impressions and clicks. In Google Webmaster Tools we can see how many people have seen our pages in SERPs and how many have clicked through, together with CTRs and average ranking position.…

 

How to Visualise Very Large Websites

If you’re running a small-to-medium sized website, visualising website architecture isn’t difficult. What do you do if your website exceeds 100,000 or even 1,000,000 pages?

Visio, PowerMapper, SmartDraw and similar applications won’t do the trick. They produce great visualisations in a relatively short time period, but they fail/break/time out when facing websites such as eBay and Amazon.…

 

Results: Ten Months of Google Algorithm Changes

Google Flux

Data Source: Algoroo

We process search query data for thousands of keywords on a daily basis and observe fluctuations in their position. By adding both ups and downs into a single movement score we’re able to map the change levels on a daily basis.…

 

Google’s Results Change During Weekends and Weekdays

We’ve been tracking volatility in Google’s results for a while now and one thing that’s been consistently popping up was a high level of result changes during weekends. Typically two days, but ranges from one to four. It looks as though they change the results in time for weekend and then restore them back to a “week mode”.…

 

Introducing: HyperPagerank

hyperpagerank

A ‘traditional’ link graph is a directed graph which consists of nodes connected by edges, a schematic representation of a document collection connected by directional links (A → B). Link-based search engines (such as Google) rely on directed link graphs to determine varying degrees of (query-agnostic) importance of pages in its index.…

 

Search Metrics

Technical SEO session with Marcus Tober who will be presenting exciting features of Search Metrics suite.

Search Metrics

Event Details

Venue: Google+, Hangouts on Air
Date: Thursday, 8 August 2013
Time: 6pm AEST (Brisbane time)

To joins us please RSVP here: https://plus.google.com/events/ct1qps68iv04nvutso4i0k2a8bk

Official Website: http://searchmetrics.com/

A word from Marcus Tober

The very technical SEO game is about to change.…

 

Cognitive SEO

Hangout on air with Razvan Gavrilas, the founder of Cognitive SEO.

  • What is Cognitive SEO?
  • Features & Functionality
  • Usage Examples
  • Tactics

When?

Thursday, 7pm AEST, 1 August 2013, On Google+

Want to participate?

There is a limited number of spots available for live participation in this hangout so if you wish to join in please let us know in advance.…

 

Successfully Cloaking in 2013?

I am well-aware that Google’s algorithm is work in progress and they continuously work on improving their search quality algorithm. What I saw today, however, makes me wonder if I give the algorithm too much credit.

Search query “assumptious” brings up the following page:

Spammy Screenshot

I was shocked to see something like this ranking as #1 even for rare queries.…

 

Link Disavow Tool Gets an Upgrade

disavow

John Mueller from Google has recently stated1 that the link disavow tool had a little upgrade. Their team has made the tool smarter and safer to use by adding a feature which checks for common mistakes. The tool will now automatically flag potential issues upon file upload allowing webmasters to correct and re-upload the error-free file.…

 

Technical SEO Hangout

Technical SEO Hangout

30 May, 7:00 PM – 8:00 PM

In this hangout we’ll be focusing on technical SEO and on-site optimisation including website architecture, content, use of rel=”nofollow”, canonicalisation and discuss things that could improve this website’s performance in search engines.

The website we’re reviewing is: http://www.movieferret.com/

Event link: https://plus.google.com/events/co5sfiot18l3ptogvvugti8tl70

 …

 

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