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The Biggest SERP Flux Since Penguin 2.0

Algoroo has measured the highest recorded level of SERP flux in Google since Penguin 2.0. The jump happened on the 17th of December, following a week of intermittent fluctuation in results.

algoroo update

Our team has already investigated the cause and there doesn’t seem to be a reason to believe this was a layout change or a technical error.…

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Google Helpouts: AdWords is OK, SEO is Not

After submitting my application to join Google Helpouts I had a video interview with a Google Helpouts team member and my listing was approved. I embraced the platform with great enthusiasm, as it allowed me to give back to the community and provide free support to webmasters in need of guidance and ideas for their website.

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Little-Known Gem of Google+ Engagement

There is one powerful, but often overlooked feature on Google+

TL;DR: Pages can leave reviews for other pages.

I spotted this while browsing through +Dejan SEO page and noticed it had a blank “Reviews” section. To be honest I’m pretty sure this feature has been around for a while, I just never thought about its potential.…

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Possible Google Update: Friday 25-10-13

Algoroo has measured a significant ranking flux on Friday after a relatively stable fortnight indicating at a possible algorithmic tweak at Google.

2.33 roos

The SERP turbulence level this Friday was at a whopping 2.33 roos making it the 8th most volatile day in 2013:

updates

Are we looking at a new layer in the search quality algorithm or a tweak to an existing one?…

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Reddit: Google’s Semantic Data-Mining Opportunity

Look at this perfectly looped image sequence. It’s link building, chain making, Futurama, factory… it’s satisfying, and hypnotic. Google, however, won’t be able to link these concepts well enough unless it’s fed structured semantic data. They must find creative ways to correlate “strings” and understand “things” as webmasters don’t always have a habit of structuring their data, just like they don’t always use rel=”nofollow” or write clean code.…

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Tested: QR and EXIF URL Discovery

googlebot

I’ll keep this short and to the point. We tested two things:

  1. Will Google discover a URL contained in a QR code?
  2. Will Google discover a URL contained in an EXIF?

The answer to both at this stage of our test is: No.…

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The Art of Link Earning

Exactly two years ago, I published a little study on link anatomy [PDF] from link builder’s point of view and many were surprised to see so many attributes attached to something so simple as a link. Today will focus on the left hemisphere of the diagram with attention to organic acquisition scenarios (excluding any direct manipulation in the link earning process).…

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