Author Archive

Live Website Audit: The Ja Joint

Carly

This week’s hangout will be a live website audit, hosted by Chris Butterworth and a special guest Carly from The Ja Joint. Her website has been just launched and we’ll be looking at everything that a new website can do to give it the best chance to rank well in search engines including:

  1. Technical SEO
  2. User Experience
  3. Content
  4. Outreach
  5. Social
  6. Strategy

Website: http://www.thejajoint.com.au/

How to join?

 

Tested: Google’s New Barrier to Entry

Spam

Penguin 2.0 did many great things for the quality of Google’s search results, but one of them went largely unnoticed by the mainstream SEO community. Since the last update I was approached by several people who have noticed a new layer of protection against spam entering Google’s results quickly.…

 

Google+ Statistics

Since Google+ doesn’t have its own analytics dashboard I’ve been trying to employ various hacks to get to the data I need. Today I’ll share another one that’s dead-simple to implement but only works for user profiles, not Google+ pages.

Navigate over to Author Stats in Google Webmaster Tools, set your filter preferences and look for Google+ URLs.…

 

Why Google Webmaster Tools Link Data is Enough for Your Link Cleanup

Whether Google Webmaster Tools link data is reliable enough for a successful link cleanup or not in not a new topic in the SEO community.

Link Cleanup

Background

Last year John Mueller explained that it’s enough to use GWT data and pointed out that links missing from the report weren’t significant anyway.…

 

Measuring Post Impressions in Google+

Google Plus Impressions

One thing I always wondered about in terms of Google+ statistics and engagement is the ratio of post impressions and clicks. In Google Webmaster Tools we can see how many people have seen our pages in SERPs and how many have clicked through, together with CTRs and average ranking position.…

 

How to Visualise Very Large Websites

If you’re running a small-to-medium sized website, visualising website architecture isn’t difficult. What do you do if your website exceeds 100,000 or even 1,000,000 pages?

Visio, PowerMapper, SmartDraw and similar applications won’t do the trick. They produce great visualisations in a relatively short time period, but they fail/break/time out when facing websites such as eBay and Amazon.…

 

Results: Ten Months of Google Algorithm Changes

Google Flux

Data Source: Algoroo

We process search query data for thousands of keywords on a daily basis and observe fluctuations in their position. By adding both ups and downs into a single movement score we’re able to map the change levels on a daily basis.…

 

Google’s Results Change During Weekends and Weekdays

We’ve been tracking volatility in Google’s results for a while now and one thing that’s been consistently popping up was a high level of result changes during weekends. Typically two days, but ranges from one to four. It looks as though they change the results in time for weekend and then restore them back to a “week mode”.…

 

Introducing: HyperPagerank

hyperpagerank

A ‘traditional’ link graph is a directed graph which consists of nodes connected by edges, a schematic representation of a document collection connected by directional links (A → B). Link-based search engines (such as Google) rely on directed link graphs to determine varying degrees of (query-agnostic) importance of pages in its index.…

 

Search Metrics

Technical SEO session with Marcus Tober who will be presenting exciting features of Search Metrics suite.

Search Metrics

Event Details

Venue: Google+, Hangouts on Air
Date: Thursday, 8 August 2013
Time: 6pm AEST (Brisbane time)

To joins us please RSVP here: https://plus.google.com/events/ct1qps68iv04nvutso4i0k2a8bk

Official Website: http://searchmetrics.com/

A word from Marcus Tober

The very technical SEO game is about to change.…

 

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