Author Archive

Google Helpouts: AdWords is OK, SEO is Not

After submitting my application to join Google Helpouts I had a video interview with a Google Helpouts team member and my listing was approved. I embraced the platform with great enthusiasm, as it allowed me to give back to the community and provide free support to webmasters in need of guidance and ideas for their website.

 

Fifth Most Turbulent Day in Google This Year? False Alarm.

Update: Our team has investigated the jump in SERPs and found an interface change in Google’s search results. This is likely NOT an algorithmic change at Google.

Algoroo November 2013

Algoroo measured an extremely high level of SERP flux in Google last night indicating that something significant has changed in the way search results are displayed.…

 

Scientists Use AuthorRank-Like Logic to Assess Article Quality on Wikipedia

Xiangju Qin and Pádraig Cunningham from UCD have just published an interesting paper which discusses the challenges in quality assessment of Wikipedia articles. Their approach to quality scoring is based on three main modes:

  1. Edit contribution
  2. Contributor authoritativeness measures
  3. Combination of the two

The hypothesis is that Wikipedia pages with a significant number of contributions from authoritative editors are likely to be of a high quality.…

 

Little-Known Gem of Google+ Engagement

There is one powerful, but often overlooked feature on Google+

TL;DR: Pages can leave reviews for other pages.

I spotted this while browsing through +Dejan SEO page and noticed it had a blank “Reviews” section. To be honest I’m pretty sure this feature has been around for a while, I just never thought about its potential.…

 

Possible Google Update: Friday 25-10-13

Algoroo has measured a significant ranking flux on Friday after a relatively stable fortnight indicating at a possible algorithmic tweak at Google.

2.33 roos

The SERP turbulence level this Friday was at a whopping 2.33 roos making it the 8th most volatile day in 2013:

updates

Are we looking at a new layer in the search quality algorithm or a tweak to an existing one?…

 

Reddit: Google’s Semantic Data-Mining Opportunity

Look at this perfectly looped image sequence. It’s link building, chain making, Futurama, factory… it’s satisfying, and hypnotic. Google, however, won’t be able to link these concepts well enough unless it’s fed structured semantic data. They must find creative ways to correlate “strings” and understand “things” as webmasters don’t always have a habit of structuring their data, just like they don’t always use rel=”nofollow” or write clean code.…

 

Tested: QR and EXIF URL Discovery

googlebot

I’ll keep this short and to the point. We tested two things:

  1. Will Google discover a URL contained in a QR code?
  2. Will Google discover a URL contained in an EXIF?

The answer to both at this stage of our test is: No.…

 

The Art of Link Earning

Exactly two years ago, I published a little study on link anatomy [PDF] from link builder’s point of view and many were surprised to see so many attributes attached to something so simple as a link. Today will focus on the left hemisphere of the diagram with attention to organic acquisition scenarios (excluding any direct manipulation in the link earning process).…

 

Anchor Text Harvesting

This article explains how to crawl a single domain and generate a complete list of all external anchor text used.

harvest

80Legs

  1. Log into 80legs and create a new job. You can name it whatever you like.
  2. Add the URL of the domain you wish to crawl in the “Simple” mode of “Seed List of URLs” field.
 

How to get 25,000 +1′s and PageRank 7 in one week

WARNING: Misleading title.

Now that I got your attention I’d like to point out just how smart Google has become over the years. It seems they’re able to understand when a site has been moved and consolidate their signals accordingly without any canonicalisation or 301 redirects.…

 

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