Look at this perfectly looped image sequence. It’s link building, chain making, Futurama, factory… it’s satisfying, and hypnotic. Google, however, won’t be able to link these concepts well enough unless it’s fed structured semantic data. They must find creative ways to correlate “strings” and understand “things” as webmasters don’t always have a habit of structuring their data, just like they don’t always use rel=”nofollow” or write clean code.…
I’ll keep this short and to the point. We tested two things:
- Will Google discover a URL contained in a QR code?
- Will Google discover a URL contained in an EXIF?
The answer to both at this stage of our test is: No.…
Exactly two years ago, I published a little study on link anatomy [PDF] from link builder’s point of view and many were surprised to see so many attributes attached to something so simple as a link. Today will focus on the left hemisphere of the diagram with attention to organic acquisition scenarios (excluding any direct manipulation in the link earning process).…
This article explains how to crawl a single domain and generate a complete list of all external anchor text used.
WARNING: Misleading title.
Now that I got your attention I’d like to point out just how smart Google has become over the years. It seems they’re able to understand when a site has been moved and consolidate their signals accordingly without any canonicalisation or 301 redirects.…
Today we upgraded Algoroo to include all available SERP flux data ranging from December 2012 until now. One thing that strikes me as unusual is the impact Penguin 2.0 left on search results. It seems that the level of search result volatility never restored to its pre-Penguin 2.0 state which hints at a possibility of a whole new real-time search quality algorithm.…
This week’s hangout will be a live website audit, hosted by Chris Butterworth and a special guest Carly from The Ja Joint. Her website has been just launched and we’ll be looking at everything that a new website can do to give it the best chance to rank well in search engines including:
- Technical SEO
- User Experience
How to join?
Penguin 2.0 did many great things for the quality of Google’s search results, but one of them went largely unnoticed by the mainstream SEO community. Since the last update I was approached by several people who have noticed a new layer of protection against spam entering Google’s results quickly.…
Whether Google Webmaster Tools link data is reliable enough for a successful link cleanup or not in not a new topic in the SEO community.