Author Archive

Authorship Markup Benefits

Google’s message is clear: “We want real authors to produce real content.”

In a recent post on the Webmaster Blog, Javier Tordable (Google Software Engineer), writes about recorded cases where authorship enhanced search results attract more impressions and clicks [1].…

 

Synonym Anomaly in SERPS

This is a transcript from a Google+ discussion on a recent anomaly we spotted in Google search results. Two separate but obviously linked terms (“temporal” and “dreaming”) are bolded when adding the word “plot” afterwards. AJ Kohn (blindfiveyearold.com) and Bill Slawski (seobythesea.com) provide some insightful hints as to why this might be the case.…

 

Sydney Photos by Tourists and Locals

Here is an example of smart data visualisation. An image of Sydney published on Flickr by Eric Fischer indicating differences between where tourists and locals choose to take photos from…

 

Introducing Phrase Potential Calculator

Phrase potential calculator is a tool which analyses CTR, rankings and traffic volume data and helps discover phrases of high value. The calculator uses data from Google Webmaster Tools and/or Google Keyword Tool.…

 

Aerogel

 

In my hand is a single vial of Aerogel particles. Aerogel is a porous synthetic material developed by NASA by creating a gel-like substance and then removing it, leaving most of the mass of this substance nothing more than air held by firm scaffolding.…

 

Brisbane’s Unique Window of Opportunity

Leveraging long term sustainable economic growth for Brisbane beyond the resources boom.…

 

Martin Reed Returns to Australia

Martin Reed, our top expert for technical SEO made a trip to the other side of the world and spent his summer in Europe.…

 

Common Crawl: The Open Search Engine

 Somewhere in the IP range between 38.107.191.66 and 38.107.191.119 lurks a fresh new bot, crawling and weaving an open web free from the shroud of mystery and secret algorithms of Google and Bing. …

 

Google+ Pages

Google PagesIn today’s Webmaster Central Blog post Google announced the release of Google+ for Business, their equivalent of Facebook Pages. …

 

PageRank Update: November 2011

Webmasters report global toolbar PageRank update today. Our team has tested the values on a sample of 1000 tracked domains and can confirm the news as approximately 40% of the tested URLs show variation in toolbar PR value. Recently Google changed the PR call URL which caused many to believe that PageRank was no longer showing to public.…

 

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