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Define: “Product”

Even in the pre-Panda SEO world faceted navigation was a double-edged sword. Today though, if you let this monster rule your website bad things can happen – on a mass scale. How can webmasters understand how their website architecture truly looks like when they struggle to visualise it?…

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To Phoenix a Site

In our office we observe a large number of websites, mostly our clients’ competitors and their SEO activities. During this time we have observed some interesting link schemes which pop-up frequently enough to deserve a name. In the next few posts we will reveal some of the internal jargon at Dejan SEO and describe the phenomenon in detail.…

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Here’s how to penalise your competitors in Google

This is a story about Susan Moskwa, and the potential Pandora’s Box she opened by publicly posting her reply to someone performing a mass link exchange request [1]. Link exchanges have been used for years, but now suddenly Susan Moskwa has, perhaps unintentionally, given people a way to block their competitors.…

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Dejan SEO Ad: Voyeur, Virgin Australia

#Winning on Google

Zac ranked #4 for a keyword searched 50,000 times per month in Google. This brought 1,600 clicks per month and 5% converted into customers. With an average order of $100 Zac made $8,000 in sales. Knowing his average clickthrough rate (CTR) we estimated 2,055 clicks and $10,275 in sales if we moved that keyword one position up in Google.…

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