Author Archive

Google is Aware of Temporary Link Schemes

Deleted

Temporary link schemes based on random link placement work a bit like this:

  1. Spam the web with links.
  2. Delete them soon after that (to avoid penalties but feed the algorithm).
  3. Count money.

But there’s a problem with this plan. Google’s webspam team is aware of it and they do take action against it. …

 

First Google Webmaster Tools Update in 2014

Cyrus Shepard (via Thomas Høgenhaven) has just reported an exciting update in Google Webmaster Tools. When you log in and navigate over to “Search Queries” you’ll see a timeline annotation saying: “An improvement to our top search queries data was applied retroactively on 12/31/13″:

GWT Update 2014

 

Entrepreneurial Search

Entrepreneurial Search

The Good Old Days

I was born in the last decade of Yugoslavia’s golden age and my parents thought I would be a scientist, musician or an artist. Instead, I ended up running an online marketing agency on the other side of the planet.…

 

Everything you type is recorded. Even if you don’t post.

Delete

We collected data from 3.9 million users over 17 days and associate self-censorship behavior with features describing users, their social graph, and the interactions between them. Our results indicate that 71% of users exhibited some level of last-minute self-censorship…

The above is an excerpt from a paper titled “Self Censorship on Facebook” written by Sauvik Das from Carnegie Mellon University and Adam Kramer from Facebook.…

 

The Biggest SERP Flux Since Penguin 2.0

Algoroo has measured the highest recorded level of SERP flux in Google since Penguin 2.0. The jump happened on the 17th of December, following a week of intermittent fluctuation in results.

algoroo update

Our team has already investigated the cause and there doesn’t seem to be a reason to believe this was a layout change or a technical error.…

 

Feature Request for Google Places Reviews

Google’s current way of detecting fake customer reviews is far from perfect. Thanks to Mike Blumenthal some of my own falsely suspended reviews were brought to attention of Jade Wang from Google. I haven’t had any direct answer as to why they are still suspended but am glad they’re aware of the issue.

 

Google Helpouts: AdWords is OK, SEO is Not

After submitting my application to join Google Helpouts I had a video interview with a Google Helpouts team member and my listing was approved. I embraced the platform with great enthusiasm, as it allowed me to give back to the community and provide free support to webmasters in need of guidance and ideas for their website.

 

Fifth Most Turbulent Day in Google This Year? False Alarm.

Update: Our team has investigated the jump in SERPs and found an interface change in Google’s search results. This is likely NOT an algorithmic change at Google.

Algoroo November 2013

Algoroo measured an extremely high level of SERP flux in Google last night indicating that something significant has changed in the way search results are displayed.…

 

Scientists Use AuthorRank-Like Logic to Assess Article Quality on Wikipedia

Xiangju Qin and Pádraig Cunningham from UCD have just published an interesting paper which discusses the challenges in quality assessment of Wikipedia articles. Their approach to quality scoring is based on three main modes:

  1. Edit contribution
  2. Contributor authoritativeness measures
  3. Combination of the two

The hypothesis is that Wikipedia pages with a significant number of contributions from authoritative editors are likely to be of a high quality.…

 

Little-Known Gem of Google+ Engagement

There is one powerful, but often overlooked feature on Google+

TL;DR: Pages can leave reviews for other pages.

I spotted this while browsing through +Dejan SEO page and noticed it had a blank “Reviews” section. To be honest I’m pretty sure this feature has been around for a while, I just never thought about its potential.…

 

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