Author Archive

Google Webmaster Tools Updates Search Queries

Google Webmaster Tools team updates the search queries overview by giving webmasters basic view in addition to full view which includes change values.

gwt-basic

Basic overview hides change values and focuses on impressions, clicks, CTR and average position only.

gwt-change

‘With change’ overview reveals change values for impressions, clicks, CTR and average position.…

 

Link Graph Visualisation

Dejan SEO team is working on link graph visualisation methodology in order to develop link and social network analysis framework aimed to solve risk assessment challenges, influence calculation and social graph analysis.

Link Visualisation

The big bright dot is Dejan SEO, scaling down in colour intensity with each next link connection.…

 

Sick and Tired of Out of Stock Products in Google Search

Here’s one thing Google could improve user experience: Demote results for out of stock product pages and promote the ones that are available – even if they don’t have high rankings to start with. How’s that?

I am a fan of Polo Blue and tend to buy the same deodorant over and over again.…

 

Google Webmaster Central Hangout: 15-02-2012

Google webmaster central hangouts are a great way for webmasters to ask questions and provide feedback to Google’s webmaster team. How much can you fit into a single session? A lot apparently.

google-hangout

For those who have missed this week’s hangout we’ve prepared a summary of discussed topics.…

 

Influence on Google Suggest

This is a quick checklist of factors which Google could use to drive their “Google Suggest” auto-complete feature. When users type in a search query Google tries to complete that query by selecting suggestions from many different datasets. Do they really understand the topic or make judgement on the search query?…

 

Google Webmaster Tools Drops Two Days of Plus Data

Google Webmaster Tools +1 Timeline

Google Webmaster Tools fails to report on +1′s for two days in February. Will we ever get the data or is it gone forever?

Go to Webmaster Tools, select your domain and navigate to +1 Metrics. Select “Audience” and set the date range to as wide range as possible on both ends.…

 

Examining Asterisk-Modified Search Queries in Google

This is a quick study on how asterisk symbol affects Google search queries, illustrated on a search for insurance in Google Australia.

Quick Summary:

insurance: brings results with word insurance highlighted in title and description
*insurance: word insurance is highlighted with the nearest relevant phrase before it
insurance*: word insurance is highlighted with the nearest relevant phrase after it 
*insurance*: word insurance is highlighted with the nearest relevant phrases before and after it

Search Variations:

Where Google decided to bold a relevant related term instead of the main key term we searched for:

  • Insure

Search Anomalies:

Terms that were bold in results that are either not relevant or useful to users:

  • !
 

Search Techniques for Reliable Results

Anyone can write a book. Whether a publisher will edit, print and distribute is a matter of expert evaluation. Some terrible titles may even pass through and find their audience, but will certainly not end up in a state library. Online is the same, anyone can write anything – and they do.…

 

Title Tag Replacement

In a recent SEO experiment we tested several cases of title tag replacement in Google and discussed elements which are used for replacement and when it may happen. Today we found another great example with some additional insights as to how Google may perceive information on the internet from the semantic point of view.…

 

PageRank Update: February 2012

pagerankAs observed by our team and reported by several other reliable sources [1], February brought another fresh update of the toolbar PageRank values for websites.

The most recent article included in the update was published on 1st of February 2012 so we conclude that the PageRank update managed to catch indexed pages as fresh as one week old, which is better than average.…

 

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