Author Archive

Marketing Google+ Through SERPs

This is a story about one strange search result and how Google markets Google+ via “Thank them” link below result snippets.

serp

Today I investigated a peculiar SERP snippet in Google (pictured above) showing the following string “http://profile.yahoo.com/WQCX2OP6R3IGAZHO5MGTHAYNQQ ” from many other (more relevant) terms on the page.

 

Refining Search Engine Queries: Clustering and User Intent

Clustering

Understanding the way that search engines determine which pages to display in response to a user query can help to enlighten business owners and end users regarding the rankings and page views they receive from these search engines. A recent study conducted by Stanford University in conjunction with Google Inc [1].

 

Safer 3rd Party Access to Google Webmaster Tools

GWT

Google has just announced a new authorisation feature for webmasters who wish to share their Google Webmaster Tools account with limited administrative privileges.

Often webmasters feel hesitant when giving access to their SEO company in fear they may change things without their knowledge.

 

Google Webmaster Help Forum Moves to Google Products Platform

new-forum

Susan Moskwa from Google announced a move of Google Webmaster Help forum to their new Product Platform.

Google Products Platform is promising better user experience and easier discussion. Marking the best answer (which Google considers one of the top priority features) will be available on the new platform.

 

Want Cheap Link Building? Think Twice!

OK, so you’ve secured some quotes for link building and SEO work, compared prices and thought about value for money. Since you don’t have time and patience for all this fancy content development, outreach and networking you decide to go with a cheap link building company or hire a few amateurs on Elance.

 

Google Drops One Link Signal

link

The official Google search blog announced a record number of changes in February 2012. One of them is the way they interpret links after dropping one link-based signal which was used for years.

Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page.

 

Australia Ranks First in Better Life Index

According to OECD’s better life index Australia is the #1 place to live if all factors were treated with equal importance. The criteria includes: housing, income, jobs, community, education, environment, governance, health, life satisfaction, safety and work-life balance.

better-life-index-oecd

Change one of more parameters though and the order shifts in favor of another country.

 

Comedy Slam: How can machines tell if something is funny?

Ever wondered if Google can tell if content is funny or not? Sanketh Shetty writes about YouTube’s attempt to gauge comedy levels of video content by observing its content and comments. In summary, it’s a combination of crowd-sourced algorithm feeding (75,000 users and 700,000 votes), material recognition and comment analysis.

 

Press Release Jargon

What are some of the most overused terms in press releases?

  • solution
  • best
  • leading
  • top
  • cloud
  • innovative
  • largest
  • innovation
  • leader
  • exclusive
  • unique
  • premier
  • fastest
  • great
  • sustainable
  • real-time
  • dynamic
  • extensive
  • innovator
  • leading provider
  • award winning
  • easy to use
We wrote a company description by using all of the above to see how it would sound:

Dejan SEO: Leader in internet marketing

As an award winning leader in propelling businesses towards a dynamic presence on the internet, Dejan SEO has earned accolades from small, medium and large organisations.

 

Detecting Active Blogs Through User-Centric Metrics

When I was little I asked my grandfather how he makes his wooden sculptures. He told me that his job was to carve out the unneeded bits from a lump of wood. What’s left is the artwork. Google isn’t that different.

 

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