Author Archive

SEO Experiment: Google Image Search

Our previous SEO experiments hinted at a possibility of Google (purposely?) shuffling the results out of expected pattern. This time we investigate what happens on a larger scale and use 100 images for our test.

The Experiment

We started by creating a row of numbers in Excel (1-100) and used conditional formatting to colour all the cells.…

 

Enterprise SEO: 2012 and Beyond

Enterprise SEO Header Image

Learn about the key elements behind our most successful enterprise SEO campaigns.

Enterprise SEO brings a whole new set of challenges on top of usual set of best optimisation practices and one of the most momentous obstacles with large-scale campaigns is the sheer scale of things.…

 

Google Webmaster Tools Dumps Three Redundant Features

Jonathon Simon, Google webmaster trends analyst reports on three features which will be removed from Google Webmaster Tools due to low usage or redundancy.

Features to be removed in the next two weeks:

  • Subscriber Stats
  • Create robots.txt
  • Site performance

We knew that some shape or form of clean-up was coming up as Google collected feedback from the webmaster community.…

 

Why Google Went Social

Let’s take a look at some of the confirmed ranking factors and find out the reasons behind Google’s social focus.

Social Circle

Part 2 of the Search Quality Series by Dejan SEO

Our first search quality article discusses the link graph theory, co-citation, social graph, knowledge graph and top-level spam detection techniques.…

 

Exact Match Query Bug in Google

Here’s an interesting glitch in Google exact match search. The bug breaks down into two parts, one directly related to the exact match search and the other to suggested search feature.

We searched for the following (in quotes): …

 

Discovering Fake Consumer Reviews With GSRank

Researchers are working on ways to discover fake reviews by detecting organised groups of review spammers.

Fake Review Spam Formula

Researchers at University of Illinois at Chicago and Google have just introduced a new spam-fighting metric called GSRank which is a product of behavioural observation of spammer groups.…

 

Chubby Lock Service

Chubby lock service is a distributed system meant for coarse-grained activities. Although it was initially designed for activities in Google’s distributed systems, it is currently used widely as a repository and name service for configuration information. It provides low-volume but reliable storage for loosely-coupled distributed systems made up of small machines that communicate via high-speed networks.…

 

Selective Sharing in Google+

Review of the first empirical study of Google+ platform in the context of selective sharing.

Real-World Sharing & Social Networks

Sharing information is a crucial part of human interaction and communication, however in the offline world we manage the information we disclose in a natural and effortless way.…

 

Google ‘Parks’ Domains by Mistake, Causes Major Ranking Flux

Matt Cutts clarifies the error that has caused major fluctuations in Google rankings this week.

In the light of recent search quality efforts an innocent glitch at Google has cause much disruption and concern among webmaster and the SEO community. As usual most quickly jumped to conclusion that their website may be “penalised” for bad links and some thought they were a victim of “link attack” by competitors.…

 

Google Announces ‘Brand Activate’ Initiative

‘Brand Activate’ is Google’s new initiative with aim to re-invent the way big companies measure and quickly act in response to their branding efforts and consumer sentiment.

Google’s move in this direction represents addition to the usual metrics based on CTR values and impressions and they hope to set new industry standard in measuring branding and advertising defectiveness.…

 

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