Author Archive

Discovering Fake Consumer Reviews With GSRank

Researchers are working on ways to discover fake reviews by detecting organised groups of review spammers.

Fake Review Spam Formula

Researchers at University of Illinois at Chicago and Google have just introduced a new spam-fighting metric called GSRank which is a product of behavioural observation of spammer groups.…

 

Chubby Lock Service

Chubby lock service is a distributed system meant for coarse-grained activities. Although it was initially designed for activities in Google’s distributed systems, it is currently used widely as a repository and name service for configuration information. It provides low-volume but reliable storage for loosely-coupled distributed systems made up of small machines that communicate via high-speed networks.…

 

Selective Sharing in Google+

Review of the first empirical study of Google+ platform in the context of selective sharing.

Real-World Sharing & Social Networks

Sharing information is a crucial part of human interaction and communication, however in the offline world we manage the information we disclose in a natural and effortless way.…

 

Google ‘Parks’ Domains by Mistake, Causes Major Ranking Flux

Matt Cutts clarifies the error that has caused major fluctuations in Google rankings this week.

In the light of recent search quality efforts an innocent glitch at Google has cause much disruption and concern among webmaster and the SEO community. As usual most quickly jumped to conclusion that their website may be “penalised” for bad links and some thought they were a victim of “link attack” by competitors.…

 

Google Announces ‘Brand Activate’ Initiative

‘Brand Activate’ is Google’s new initiative with aim to re-invent the way big companies measure and quickly act in response to their branding efforts and consumer sentiment.

Google’s move in this direction represents addition to the usual metrics based on CTR values and impressions and they hope to set new industry standard in measuring branding and advertising defectiveness.…

 

Google Updates Rich Snippets

Google has introduced two updates to rich snippets including global support of product rich snippets and HTML input inclusion in rich snippet testing tool.

Product Rich Snippets

Product rich snippets give us the ability to display price, availability, ratings and similar extra information to our core snippet.…

 

Google Currents Now Available Worldwide

For the past few months, Google Currents has been in various states of testing and review while its parent company irons out the wrinkles. Only US customers have had access to its web-based and mobile service, at least until now. That all changes with the debut of Google Currents for international users, which delivers Currents to UK readers for iOS and Android.…

 

Google Sends 20,000 Hacked Website Notifications

Matt Cutts from Google has just announced that they have sent out 20,000 messages to owners of websites which may have been hacked.

As part of Google’s search quality efforts, strong communication with the webmaster community continues via numerous on-line channels.…

 

Link Spam Detection

In this article we describe quantitative metric-based link spam detection in a collection of analysed domains. Accuracy and co-relation ranges from 60 to 90 percent with adjustment of different quality parameters. Our technique is still considered to be ‘work in progress’ and may not be fit for accurate automated action.…

 

Google Plus Gets a New Design

Google Plus gets a brand new design featuring a complete layout and look & feel overhaul. The rapid design changes and releases at Google are nothing new and their new attitude towards product release is to get things out there and see what happens.…

 

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