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Correlation Equals Causation

I have to say that I am a bit fed up with all this “correlation does not equal causation” talk and wish to bring something new to your attention.

seo correlation

Authors of awesome articles rich in research, analysis and data, often …

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5 Things I Love About Bing Webmaster Tools

Five awesome features and options in Bing’s ‘phoenixed’ webmaster tools and how they compare to Google Webmaster Tools.

#1 – Link Explorer

This tool allows you to slice and dice your link profile much like Open Site Explorer or Majestic …

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How Google’s 39 May Updates Impact SEO

Which of Google’s 39 May updates impacted SEO? This is a review of most significant changes affecting our industry. I will keep it short and sweet as I hope to save you time here.

Google Update

Here are the ones which I …

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Social Signal Consolidation

Is consolidation of social signals possible? Dejan SEO team investigates with a simple test including the rel=”canonical” element.

One of our recent fun graphics got a respectable amount of exposure in social media, however if we load a comment # …

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Survey Results: Users Prefer Post-Penguin Google

We asked 2,190 Google users if they noticed any changes in Google results since Penguin. This is what they said.

Yes 22.7% - No 77.3%

Google implements countless changes and tweaks to their search results over a single year and most users don’t notice more …

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Correlation and SEO

Here’s one simple example why drawing conclusions from correlated data can be misleading:

seo correlation

As you can see we found patterns in search behaviour of Australian Google users and from the above we can conclude that “SEO” is highly correlated with …

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100 Dollar Marketing Challenge

100 Dollar Idea

If you had only $100 to promote something, how would you spend it?

We’re looking for creative and helpful ideas for ‘marketing on a shoestring’. Tell us how you would spend $100 to get the maximum ROI. The answer we …

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