Author Archive

10 Most Popular People in 2012

2012: Most Popular People According To Twitter Follower Base…
 

Shareception

‘Shareception’ – Nested chain-sharing of posts in Google+ visualised in ripples.  Coined by Mark Liederbach from University of Wisconsin-Whitewater.

Note: If you are reading this and not familiar with ‘ripples’, note that they are there to help users visualise how public posts get shared on Google+.

 

The Future of Linked Data

Video Rich Snippets

Google, and other search engines, use linked data in web pages to produce rich snippets in search results. However, it is not generally understood how this detailed summary information may be used in the future. Currently, several obstacles must be overcome before the full potential of rich snippets can be realised.

 

When Panda is Not Quite Sure

Barry Schwartz spotted a discussion on Google Webmaster Help forums revealing a letter sent to a webmaster when Panda wasn’t quite sure if it should hit or not. The case gives valuable insight into a borderline case past which we may be stretching our luck.

 

Google+ Style Guide

A helpful guide on how to use Google+ elements professionally and in line with Google’s branding guidelines.

Announcing your personal or brand presence on Google+ is important but Google wants webmasters to stay consistent in the way they use their brand.

 

Marketing Google+ Through SERPs

This is a story about one strange search result and how Google markets Google+ via “Thank them” link below result snippets.

serp

Today I investigated a peculiar SERP snippet in Google (pictured above) showing the following string “http://profile.yahoo.com/WQCX2OP6R3IGAZHO5MGTHAYNQQ ” from many other (more relevant) terms on the page.

 

Refining Search Engine Queries: Clustering and User Intent

Clustering

Understanding the way that search engines determine which pages to display in response to a user query can help to enlighten business owners and end users regarding the rankings and page views they receive from these search engines. A recent study conducted by Stanford University in conjunction with Google Inc [1].

 

Safer 3rd Party Access to Google Webmaster Tools

GWT

Google has just announced a new authorisation feature for webmasters who wish to share their Google Webmaster Tools account with limited administrative privileges.

Often webmasters feel hesitant when giving access to their SEO company in fear they may change things without their knowledge.

 

Google Webmaster Help Forum Moves to Google Products Platform

new-forum

Susan Moskwa from Google announced a move of Google Webmaster Help forum to their new Product Platform.

Google Products Platform is promising better user experience and easier discussion. Marking the best answer (which Google considers one of the top priority features) will be available on the new platform.

 

Want Cheap Link Building? Think Twice!

OK, so you’ve secured some quotes for link building and SEO work, compared prices and thought about value for money. Since you don’t have time and patience for all this fancy content development, outreach and networking you decide to go with a cheap link building company or hire a few amateurs on Elance.

 

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