Author Archive

Bite-Sized SEO Tips

HubSpot and Dejan SEO have partnered up to produce short video series discussing practical SEO solutions:

  1. How to do a quick ranking search
  2. Making sure your site isn’t blocked by search engines
  3. How to make sure your XML sitemap is working
  4. Monitoring and improving site performance
  5. How to effectively select and use keywords
  6. How to spot and remove internal duplicate content
  7. Checking your site’s popularity and trustworthiness

Get access to free #SEOBiteSized video series, register here.…

 

Google+ Case Study: Why did my lunch go viral?

ripplesA photo of my lunch went viral on Google+ over the weekend with 28,616 views, 312 +1′s and 54 comments and I had no idea why. The level of engagement on the post goes well beyond the norm of somebody with only 16,000 followers.…

 

Why Red Bull Has Two Verified Google+ Pages

Google+ wants real identities for both humans and organisations. There can be only one!

That said, look what happens when you search for “Red Bull” in Google Plus:

Red Bull Search

We’re seeing two official Red Bull pages, both verified. So which one is real?…

 

Separating Local and Organic Traffic in Google Webmaster Tools

Today I’m going to share a dead-simple Google Webmaster Tools hack that will help you split up pure organic impressions and clicks from Google’s local results. Hack is maybe a strong word, in any case it’s a workaround which compensates for the missing “Google Places” filter.…

 

Google in 2023

How we will search the web in the next decade.

User

Google 1

1998-2000

When Google started in 1998 many fell in love with it. It had a cute name, fast results and there were no ads. What was not to like about it?…

 

Facebook Will Undergo a “Rapid Decline”, Researchers Say

R.I.P. Facebook

It’s a known fact that young users no longer hang out on Facebook as much as they used to, but now there’s some scientific proof to it. A paper by John Cannarella and Joshua A. Spechler of the Princeton University titled “Epidemiological modeling of online social network dynamics” predicts grim future for the social media giant saying: “Extrapolating the best fit model into the future suggests that Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017.”

The following graph shows search query data for “Facebook” compared to “MySpace” (Source: Google Trends)

 Facebook Graph

Cannarella and Spechler used this data to make prediction of the trend of “Facebook” search query using best fit irSIR model and found a likely range when and how rapidly the decline is likely to happen.…

 

Google+ Profile Authority: An In-Depth Analysis

What determines influential profiles on Google+, how do profiles gain influence, and why are some profiles more successful than others?

banner

Italian SEO community has been buzzing with excitement over a comprehensive study of Google+ by +Maurizio Ceravolo which includes tons of data, visualisations and interactive graphs (http://goo.gl/hPsBx9).…

 

Google’s First Major Algorithm Update in 2014?

After a promised quiet holiday period, Google’s search results started fluctuating again on the 8th of January culminating at a massive 2.91 roos on the 17th. This is the 6th strongest SERP fluctuation we’ve seen in a year and the first major result shake up in 2014.…

 

WordPress Plugin for Google+ Interactive Posts

Google+ interactive posts

This plugin streamlines interactive post implementation on WordPress websites.

Download Link

Note: This plugin is in alpha version. Please report any bugs and usability issues in the comments below.

About Interactive Posts

Interactive posts on Google+ are similar to basic shared posts with an added call-to-action button, functionality and additional page interaction statistics in Google+ page dashboard. …

 

Google is Aware of Temporary Link Schemes

Deleted

Temporary link schemes based on random link placement work a bit like this:

  1. Spam the web with links.
  2. Delete them soon after that (to avoid penalties but feed the algorithm).
  3. Count money.

But there’s a problem with this plan. Google’s webspam team is aware of it and they do take action against it. …

 

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