Innovative SEO Techniques for Competitive IndustriesDate: 3 April 2013
Wednesday, 11:15am – 11:45am
Track: SEO Tools & Tricks
Room: Main Ballroom
Dan Petrovic shares unique SEO techniques employed by Dejan SEO team in highly competitive industries. This session includes new research methodologies, original tools, case studies and extraordinary SEO experiments others thought impossible.
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Answering SEO questions with focus on bloggers and blogging:
- Technical optimisation
- Content
- Authorship
- Guest posts
- Safe link practices
- Latest algorithms
- Blogging platforms
You’ll be able to watch the event live on this page:
How to join?…
Content rejuvenation describes the process of further development of existing content on your website, specifically targeting pages which are already popular in search engines. The idea is to maximise the benefits to your authorship and the website you write for.
Today I had a look at my author stats in Google Webmaster Tools and found some ordinary pages doing surprising well in search.
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Results of a recent survey showed that only 50% of webmasters consider Google Webmaster Tools search query data accurate enough to be actionable. Personally, I am a believer in Google Webmaster Tools and and have been quite active building systems around the search query data.
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Some webmasters think Google Webmaster Tools data in the “Search Queries” section is too inaccurate to be actionable. What do you think?
Results:
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As you can guess from the title, our main discovery (or I should say confirmation) is that Google+ posts you share with limited circles will not be indexed and will not return in Google’s non-personalised search results.
So, if you share a post with two other people, the three of you will be able to see that post in Google’s personalised search (SPYW).
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This article discusses the problem of diminishing keyword data and suggests innovative ways of using the available data in the future.
Key items:
The Value of Long-Tail Traffic
Numerous studies performed around long-tail traffic highlight volume, conversion rate and ranking potential as two of the most significant benefits of this keyword segment.
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Since the Interflora/Advertorial affair, webmaster community has been buzzing with discussion questioning Google’s own linking policies. SEO Book and Search Engine Land have covered this pretty well so there’s no need for me to repeat the events. Instead I’d like to point out that this is not the first nor the last time this is happening.
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