Author Archive

Clarifying ‘Your most linked content’ in Google Webmaster Tools

A lot of webmasters judge the popularity of their content by observing the number of links pointing to their pages. The problem is that a footer link from a single domain can create 100,000 links. This does not carry the same value as if 100,000 websites linked to your page.…

 

Matt Cutts Clarifies Unnatural Link Notifications

Here’s our digest of the most important clarifications from the most recent post on unnatural link notifications.

Matt Cutts: Good & Bad

Recent unnatural link notification messages [2] issued by Google caused much confusion among webmasters and few were certain of their purpose and severity. Last week Matt Cutts offered a brief explanation in his Google+ post [3], and later in the week a post was published on Google’s “Webmaster Central Blog” [1].…

 

How big is the internet?

Russian website http://internet-map.net/ offers an interactive browse through the web, search and find your website and zoom out for a humbling experience.

This is what we’ve done to understand what place our website takes on the web. A grain of sand…

 

How I Accidentally Conducted My First Panda Experiment

Taking a look at an old search experiment with some interesting observations in the light of recent algorithm changes.

Note: I welcome all input, feedback and constructive criticism. However, if you’re of the opinion that SEO experiments are pointless, then please leave now before you get deeply upset by the ‘speculative’ nature of this post.

 

False Alarms: OMG, It’s a Google Penalty!

Why is it that the first thing we think of when traffic goes down is that we’ve been penalised by Google?

Scream: Penalty!

Penalties are a relatively rare thing and apply only to a very tiny fraction of the web, when a penalty strikes though, there is no doubt about it – the effects are devastating.…

 

Google Sends Out ‘Unnatural Inbound Links’ Notifications

Some of your links are being ignored, says Google, but we won’t penalise you as you may in fact be innocent.

Unnatural inbound links

On Jul 19, 2012 Google Webmaster Tools issued a scary notification to numerous webmasters advising that their website was in breach of Google’s quality guidelines.…

 

Why work at Google?

Hear what Research Scientist T.V. Raman has to say about working at Google

Google’s mission: Organize the world’s information and make it universally accessible and useful.

Google is an engineering company. The Google web site is powered by some amazing technology, most of it developed in-house.

 

Smart Link Building With Twitter Followers

Stop! Is your link outreach targeting total strangers? Start with your Twitter followers instead, but do it the smart way.

Twitter Links

I see many SEOs and link builders reach out to people without leveraging existing relationships and connections. In a recent article I talk about scanning referral traffic to get link ideas and connect with the right people.…

 

Smart Link Building With Referrer Traffic

Referrer traffic monitoring. A great tactic for building good links which won’t harm your website.

New link and old links hitting the target

This one is real nice and easy, and everyone can do it. The chance is, your website likely already earns real natural links (if it doesn’t then you may have to look at what you’re doing wrong with your content anyway).…

 

Leveraging Post-Purchase Excitement to Gain Links and Social Shares

This is a simple and effective tip for all of you who sell products online. Get free social media shares and earn natural links by leveraging post-purchase excitement.

I Bought Something Cool

Something very, very exciting happened today. I bought a Nexus 7 (16GB) tablet from Google after reading raving reviews of those who have tried it.…

 

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