Author Archive

PageRank Split Experiment

PageRank Split Experiment

One of the commonly circulated SEO theories is that links from pages with many outgoing links are not worth much. Dejan Labs team put this theory to a test in hope to find out what really happens.

The Experiment Setup

Number of domains involved: 3 (2 test domains referred to as “A” and “B” and a buffer domain used to bridge PageRank)
Test domain characteristics: Very similar domain format with slight variation.…

 

Link Quantity

“How many links will you get me per month?” – this is one of the most frequently asked questions.

Simon and Dan discuss link quantity expectations in more detail and later follow up with Google for their opinion.…

 

Google Ignores Hidden Content – Including Tabs?

Google on Tabbed ContentIn today’s hangout with John Mueller from Google we found that Google tends to ignore content which seems to be off-screen (e.g. -9999px). We asked whether a portion of a website could be accidentally treated as hidden content and not trigger that page in search results for the search terms contained within the falsely detected hidden section.…

 

Rejuvenating Old Links

Rejuvenating Old Links

I’m pleased to announce that we’ve commenced another search experiment. We’re investigating the impact of link rejuvenation on page’s performance in search. More specifically, we’ll be changing the format of existing links to create new ones.

Background

When Google re-crawls a page and runs into a link which is slightly changed from the last crawl it will treat it as a new link*.…

 

Advanced Keyword Selection

This session is all about discovering awesome keywords for your website and making smart keyword targeting decisions based on traffic statistics, search volumes, CTR and position data.

keyword-selection-banner

We’ll be demonstrating advanced keyword potential analysis with traffic data exported from Google Webmaster Tools.…

 

Mindmapping Meaningful Link Opportunities

Webmasters often go on a wrong path when it comes to link building and forget to secure links from the most meaningful places. This could be an industry event, speaking gig or a new partnership. In this session we’ll be trying to come up with a comprehensive list of meaningful link opportunities for all business types.…

 

Google Does Take Action Against Content Scrapers

In our two recent experiments we created a number of pages copied from other domains, both cases got much attention but it seems it also got the attention of Google’s search quality algorithm.

Today we’ve received the following message:

Quality Issues

This is good news for all webmasters out there and a sign that Google does care about us and our content.…

 

Google+ Crowdsourcing User Data

Google+ has recently started asking users to complete their profiles similarly to LinkedIn. Now if you think you’re safe by ignoring their incentive, think twice!

Your circles can now supply additional (valuable) data about you to Google through this handy little feature:

Add More

In the screenshot above you can see the link inviting users to enter private notes about their contacts, for example their nickname, email, phone, address and notes:

johnmu

Once you save the custom notes they become part of users’ profile, visible only to you… and Google?…

 

Mind-Blowing Hack for Competitive Link Research

Peek-a-boo Links

Last week I presented a method for search result hijacking. The story got much coverage in the SEO community, perhaps due to the fact that Rand Fishkin’s authority pages were also compromised as part of our experiment. One thing I did not elaborate on in the original article was the peculiar way Google Webmaster Tools handle document canonicalisation.…

 

Google+ Wants Complete Profiles

Google+ has started encouraging users to complete their personal profiles. LinkedIn has been very persistent on profile completeness and have used the percentage bar to motivate users to supply more data. Google+ now uses a similar approach for users who have not yet supplied all the information to their social network.…

 

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