Author Archive

Creative Link Building Hangout

In this hangout we’ll be focusing on a single website and throw all our technical and creative power at it.

This hangout will be broadcast live to everyone but only members of the The Hangout Panel can participate in the live session.…

 

The Hidden Value of Custom Video Images on YouTube

Our observations indicate that Google might be utilising their image recognition technology from search to find related videos on YouTube. In a number of follow-up test cases we found strong correlation between the two, but only with fresh videos or those who don’t appear to be well-optimised (title, tags, description and other elements).…

 

PageRank Split Experiment

PageRank Split Experiment

One of the commonly circulated SEO theories is that links from pages with many outgoing links are not worth much. Dejan Labs team put this theory to a test in hope to find out what really happens.

The Experiment Setup

Number of domains involved: 3 (2 test domains referred to as “A” and “B” and a buffer domain used to bridge PageRank)
Test domain characteristics: Very similar domain format with slight variation.…

 

Link Quantity

“How many links will you get me per month?” – this is one of the most frequently asked questions.

Simon and Dan discuss link quantity expectations in more detail and later follow up with Google for their opinion.…

 

Google Ignores Hidden Content – Including Tabs?

Google on Tabbed ContentIn today’s hangout with John Mueller from Google we found that Google tends to ignore content which seems to be off-screen (e.g. -9999px). We asked whether a portion of a website could be accidentally treated as hidden content and not trigger that page in search results for the search terms contained within the falsely detected hidden section.…

 

Rejuvenating Old Links

Rejuvenating Old Links

I’m pleased to announce that we’ve commenced another search experiment. We’re investigating the impact of link rejuvenation on page’s performance in search. More specifically, we’ll be changing the format of existing links to create new ones.

Background

When Google re-crawls a page and runs into a link which is slightly changed from the last crawl it will treat it as a new link*.…

 

Advanced Keyword Selection

This session is all about discovering awesome keywords for your website and making smart keyword targeting decisions based on traffic statistics, search volumes, CTR and position data.

keyword-selection-banner

We’ll be demonstrating advanced keyword potential analysis with traffic data exported from Google Webmaster Tools.…

 

Mindmapping Meaningful Link Opportunities

Webmasters often go on a wrong path when it comes to link building and forget to secure links from the most meaningful places. This could be an industry event, speaking gig or a new partnership. In this session we’ll be trying to come up with a comprehensive list of meaningful link opportunities for all business types.…

 

Google Does Take Action Against Content Scrapers

In our two recent experiments we created a number of pages copied from other domains, both cases got much attention but it seems it also got the attention of Google’s search quality algorithm.

Today we’ve received the following message:

Quality Issues

This is good news for all webmasters out there and a sign that Google does care about us and our content.…

 

Google+ Crowdsourcing User Data

Google+ has recently started asking users to complete their profiles similarly to LinkedIn. Now if you think you’re safe by ignoring their incentive, think twice!

Your circles can now supply additional (valuable) data about you to Google through this handy little feature:

Add More

In the screenshot above you can see the link inviting users to enter private notes about their contacts, for example their nickname, email, phone, address and notes:

johnmu

Once you save the custom notes they become part of users’ profile, visible only to you… and Google?…

 

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