Author Archive

Link Memory: SEO Experiment Result

Link Memory

In April 2014 an experiment designed to test the influence of anchor text on URL rewriting showed positive results. Google chose inbound link anchor text value to override uninformative page title in SERPs. After the first stage of the experiment had concluded we removed all inbound links to the test page.…

 

Big Day in SERPs Yesterday, Bigger than Panda 4.1

Post Penguin Update

Our SERP flux tracker records a first serious SERP tremble since Penguin 3.0 roll-out in Australia. Stronger than Panda 4.1. There’s a conversation on Google+ suggesting this could be a Panda refresh:

“I see huuuge increase for domains having issues which feed Panda algorithm.”, Łukasz Rogala

Yes, I also can confirm, yesterday 3 pages with Panda penalty was recovered.

 

Google+ Pushes “Promoted Posts”

While not a new feature, +Post ads have only made a subtle appearance until now. It looks like somebody at Google decided to give the little used feature a little boost. Some webmasters are reporting a new prompt popping up with the following message:

ad

 

I can think of only one other such attempt at advertising through Google+ network.…

 

Penguin 3: An Underwhelming Update

Definition
Penguin 3: A webspam algorithm update with limited scope, aimed at easily detected link schemes.
How does it compare?

While it still has the ability to strongly impact individual sites, Penguin 3 was clearly rolled out to tackle only a small slice of the web.…

 

The Great Link Paradox

paradox

We used to link feely on the web and anchor text has always been a matter of context and choice. Google changed everything with its profound dependency on link signals. Designer anchor text is not a pure SEO invention, Googlers themselves asked us to use descriptive anchor text to help them understand our pages better:

“Writing descriptive anchor text, the clickable words in a link, is a useful signal to help search engines and users alike to better understand your content.

 

Co-Occurrence as a Ranking Signal

TL;DR: A little-known property of Google Books search highlights co-occurrence as a ranking signal.

The concept of co-occurrence (not to be confused with co-citation) has been on the radar of many search professionals for a while. I accepted the idea as common sense and never thought to investigate it further, then one day I stumbled into a peculiar set of search results which lead to what appears to be conclusive evidence of Google’s use of co-occurrence in their search results.…

 

What is Google Knowledge Vault?

Knowledge Vault is a probabilistic knowledge base developed by Google.

Based on machine learning, Knowledge Vault is not only capable of extracting data from multiple sources (text, tabular data, page structure, human annotations) but it also infers facts and relationships based on all data available.…

 

Hello, this is an extortion email.

blackmail

Over the years we have been a target of various negative SEO campaigns. This morning’s email tops it all though.

The sender doesn’t beat around the bush and makes it very clear saying: “this is an extortion email”.

Subject: I Want To Buy.…

 

The Second Biggest Google Update in 2014

algoroo

Algoroo reports a high level of turbulence in Google’s search results after more than 2 months of silence. The scale was at 3.27 roos which is the major spike in comparison to the previous 77 day period. This is the second biggest spike in 2014 only slightly behind the 17 May (PayDay Loan 2) jump to a whopping 3.52 roos. …

 

How I made Google index its own search results

googleception

Jim Munro spotted an interesting anomaly in Google’s search results the other day, a case of Google indexing its own search results. This is not something you see every day. I went to investigate and noticed that all Google’s URLs returned in this search query had one thing in common – //.…

 

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