Author Archive

Experiment Results: Influence of Anchor Text on Document Title Rewriting

Can anchor text influence uninformative title tag replacement?

In 2012 we examined Google’s document title rewriting behaviour in order to create a list of contributing factors.

In the follow-up experiment we’ve focused on one signal only – anchor text.…

 

The Future of Search With Frank Fuchs from Microsoft

This Thursday we have a special guest from Microsoft. We’ll be discussing Bing and its little known features and dive into what search may look like in the near future.

About Frank

Frank built a B2C E-Commerce platform for Bosch in Italy back in 1999.…

 

A Comprehensive Study of Content and Brand Visibility on Google+

Understanding Google+

Google has been aggressively attempting to diversify away from search. Over the years they’ve come up with a number of promising products in a sea of failed experiments. When Larry Page took charge of Google’s direction once again, we witnessed a sudden shut down of unviable products. …

 

WordPress Hangout: Advanced Level

So you think you know WordPress? Test your knowledge in an advanced session loaded with tips, examples and actionable advice. Your host Dan Petrovic brings you Australia’s top WordPress developer Bronson Quick from Sennza Web Design. This is a live event.

 

Bite-Sized SEO Tips

HubSpot and Dejan SEO have partnered up to produce short video series discussing practical SEO solutions:

  1. How to do a quick ranking search
  2. Making sure your site isn’t blocked by search engines
  3. How to make sure your XML sitemap is working
  4. Monitoring and improving site performance
  5. How to effectively select and use keywords
  6. How to spot and remove internal duplicate content
  7. Checking your site’s popularity and trustworthiness

Get access to free #SEOBiteSized video series, register here.…

 

Google+ Case Study: Why did my lunch go viral?

ripplesA photo of my lunch went viral on Google+ over the weekend with 28,616 views, 312 +1′s and 54 comments and I had no idea why. The level of engagement on the post goes well beyond the norm of somebody with only 16,000 followers.…

 

Why Red Bull Has Two Verified Google+ Pages

Google+ wants real identities for both humans and organisations. There can be only one!

That said, look what happens when you search for “Red Bull” in Google Plus:

Red Bull Search

We’re seeing two official Red Bull pages, both verified. So which one is real?…

 

Separating Local and Organic Traffic in Google Webmaster Tools

Today I’m going to share a dead-simple Google Webmaster Tools hack that will help you split up pure organic impressions and clicks from Google’s local results. Hack is maybe a strong word, in any case it’s a workaround which compensates for the missing “Google Places” filter.…

 

Google in 2023

How we will search the web in the next decade.

User

Google 1

1998-2000

When Google started in 1998 many fell in love with it. It had a cute name, fast results and there were no ads. What was not to like about it?…

 

Facebook Will Undergo a “Rapid Decline”, Researchers Say

R.I.P. Facebook

It’s a known fact that young users no longer hang out on Facebook as much as they used to, but now there’s some scientific proof to it. A paper by John Cannarella and Joshua A. Spechler of the Princeton University titled “Epidemiological modeling of online social network dynamics” predicts grim future for the social media giant saying: “Extrapolating the best fit model into the future suggests that Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017.”

The following graph shows search query data for “Facebook” compared to “MySpace” (Source: Google Trends)

 Facebook Graph

Cannarella and Spechler used this data to make prediction of the trend of “Facebook” search query using best fit irSIR model and found a likely range when and how rapidly the decline is likely to happen.…

 

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