Author Archive

Experiment Results: Can Hidden Content Rank Well?

Background

Last month I learned that one of our clients had a legal requirement to display a lightbox-style notification prior to allowing access to full page content. We tested performance of content behind tabs in the past and know that Google’s search snippets don’t highlight terms not immediately visible on the page.…

 

SMX Munich 2015

Dan Petrovic, SMX Munich 2015

Download Dan’s presentation from SMX Munich 2015 and request access to exclusive bonus material.

Speaker for the following sessions:

The Fine Art of Link Earning

Dan Petrovic hasn’t done any link building for the last two years but his content has been attracting about ten organic links per day during that time.…

 

Heads Up: Upcoming Google Webmaster Tools Change

While alpha testing the new Search Impact feature in Google Webmaster Tools many of us noticed the impression data discrepancy. Dejan SEO website (web search only) shows 1,539,133 impressions in the Search Queries report while Search Impact shows 1,506,534 impressions for the same date range.…

 

Reddit Manipulates Google’s Results for Fun

Redditors have caught onto the fact that Google includes reddit in their news results and are currently having fun. Utilising website’s powerful traffic potential redditors are requesting upvotes to the front page with the promise of entry into Google’s results. It seems to be working as more ridiculous entries fill Google’s search results:

serps

Even after the result disappears from the news box it still seems to linger at the top of the organic results:

2nd result

Here’s an example of attempt at Google’s image search manipulation:

white person

So far it works, but only when searching through recent images:

white person

While some are just having the usual pointless reddit fun (some of it too controversial to link to), others are attempting to use the trick to go against companies they don’t like (primarily Comcast).…

 

Conversations With Google: Media Index

Voice Index

Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest unless we annotate it manually.…

 

Link Earning Hangout

Stop manipulating link signals and start earning your place in the results. In this session we will talk about everything that is wrong with the link building industry and will explain what we intend to do about it. Tune in if you are interested in what the future of link building looks like. 

 

Hangout on Air: Cognitive SEO

In our first hangout on air this year we’ll be interviewing Razvan Gavrilas from Cognitive SEO and reveal some exciting developments with this powerful SEO suite.

Event Page: https://plus.google.com/events/cc5b7vno3b4qmfstubpm0bsv6jg

When: 22/ January 2015 @ 6pm (AEST) Brisbane Time…

 

Testing the influence of URL citations and term proximity on document indexation and ranking

Our aim was to determine whether phrases surrounding non-link URL citations on the web act as an off-site ranking factor. For the purpose of our experiment we had 42 citation pages indexed. Each page contained a written URL of our test document with a test phrase in its proximity.…

 

Link Juice Hack for PDF Files

PDF documents are abundant on the web. A quick search will return over one billion results from Google’s index and almost all of these documents will have outbound links. Surprisingly all evidence so far suggests that by design, PDF documents don’t circulate link signals the way HTML documents do.

 

Experiment: Brand Visibility on Google+

Earlier this year I published a comprehensive study of content and brand visibility on Google+ and one of the most intriguing concepts outlined in the study was the notion that Google+ represents a form of a display network. “Discovery Paths for Brands and Content” was going to be my sequel, but I decided to test out a few of my ideas in an experiment before I speculate any further.…

 

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