Author Archive

6 Reasons for Bidding on your Brands Keywords

brand--on-price-labels

During my career in Search Engine Marketing, one question that keeps popping up every now and again from clients is “should/why are we bidding on our branded keywords, we are at the top anyway”. Yes, I don’t disagree with the “at the top” statement one bit, however I fully disagree with not bidding on a company’s own branded phrases.

 

AdWords Delivery Methods

AdWords Campaign Settings – Delivery Method

When you are first setting up an AdWords campaign you are presented with various options for how you would like to run your campaign. One of these options will be ad delivery, with only two settings to choose from.…

 

3 AdWords Aspects you need to be familiar with

If you are new to using the AdWords system even the simplest things to the advanced user can seem overwhelming. I have outlined 3 basic elements within any AdWords account with which you should become familiar with and if you don’t I would suggest you let someone who does understand these manage the campaign.…

 
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