• Home
  • /Articles posted by ' Aaron Whitlock '


Adwords – Enhanced Campaigns

Enhanced Campaigns

Google released Enhanced campaigns way back in February (by the way, February is way back in internet years) as a way to: simplify AdWords, improve usability and add a few new features. Most importantly however, this introduction was primarily due …

Read more →


Google AdWords Ad Sitelinks

If you want to get the most out of your Google ads, you will want them to include links to various pages of your website, rather than one link to the main landing page. Luckily, Google has provided the sitelinks

Read more →


Ad Preview Tool – Google

If you’ve already got your ads running on Google, you may want to see that your money is being put to good use by checking where your ad is appearing in searches. The place where your ad appears is referred …

Read more →


Breadcrumbs coming to AdWords Ads

Breadcrumb navigation for websites has been around for years to help users easily navigate and keep track of where they are on a particular section of the site. This feature can aid in:

  • Increased usability
  • Better user experience
  • Increase conversion

Read more →


How Google Reviews Ads For Safety

Because of the sheer volume of Google ads that are added to the Internet hourly, Google has set a complex system into place to help monitor these ads for safety. Google uses this review system to help protect Internet users …

Read more →


Bought, Owned & Earned media types

After speaking with someone recently about the different types of media that a company or organisation can make use, I thought I should put a short article together to cover this in more detail.

To clarify, this article is pertaining

Read more →


AdWords EditorVersion 9.5 Out Now

AdWords Editor Logo

Google released AdWords Editor version 9.5 a few days ago and it boasts a bunch of new features which should help you build your campaigns quicker leaving time for more important activities such as strategy development. Some features are definitely

Read more →