Alternative Search Engines
As SEOs it is our job to explore every opportunity to increase our client’s traffic and CTR, concentrating only on Google search is not a smart idea. In my humble opinion SEOs that focus only on Google are not doing their job properly. Even if Bing can only increase your traffic by 5%, those are 5% you should pursue. As for the rest that always want to find a new way to drive targeted traffic to their client’s website any new opportunity is a blessing, we all know how good we felt when Blekko was released. So in my own spare time I like to find new opportunities and experiment with them. So I decided to create a list of alternative search engines that might be used to gain more targeted traffic or just to find something of interest.
This is an all around search engine that can sometimes help you cut the chase that we now have to go with Google. What does that mean? Well, Spezify aggregates all types of results, so with one simple search you will get a visualized list of website, tweets, graphics, videos and what not that Spezify finds the most relative to your suggested query.
I find it very intuitive and it helped me find some nice link building opportunities that are often buried in Google serp, not to mention that it looks great.
If you like data then Zanran will surely appeal to you as this search engine is dedicated to data & statistics – graphs, charts and tables. I find it very useful for searching highly relevant data when we are building an infographics or doing any type of research where we need numbers and references for our presentations.
This is also a very useful search engine that only delivers results from the past two weeks. You can use a slider to limit the results from the past 24 hours to two weeks back. Similar to Google time search options, but the results contain less spam in my personal experience. Very useful for browsing through latest news, as unlike Google, they do not filter their results.
This is a bit confusing search engine but I did find it useful a great number of times. What I don’t like about it is that they will not give results for each search query, as a matter a fact, some of them will be ignored, especially if there are long queries. But for simple search terms you can expect great results that are based on relevancy and quality and not on link popularity. So again, you can expect to find some quality results that cannot be seen in Google.
Exalead is the closest thing we have to a regular search engine; although their results may seem to be a little spammy I like to use them for PDF searches. Their results differ quite a bit from Google’s or Bing’s results, so I tend t wonder why Google filters out some high quality content pages, if it is simply based on their link graph well, then most of them wouldn’t even be in top 10. Exalead can get you some great research material, but can be used for all types of regular searches, expect to see different results from Google or Bing most of the time.
Now some of these search engines can be very useful for different types of searches. You need to get to know them first before you can see their true worth, just like we all did with Blekko. Don’t rely too heavily on Google, especially when you are doing research.