AdWords EditorVersion 9.5 Out Now

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Google released AdWords Editor version 9.5 a few days ago and it boasts a bunch of new features which should help you build your campaigns quicker leaving time for more important activities such as strategy development. Some features are definitely improvements, such as being able to select ad delivery method or upgraded revert options. While other upgrades will only serve a purpose for a small number of users. I have listed the new upgrades below as stated by Google.

New features below as taken from AdWords Editor Help V 9.5

Campaign experiment settings:

Version 9.5 includes support for campaign experiments. You can perform the following tasks in AdWords Editor:

• Apply and edit an experiment status (e.g. “control only”, “experiment only”, “control and experiment”) at the ad group, ad, or keyword level.

• Apply and edit a Default Max. CPC, Display Network Max. CPC, or Max. CPM bid multiplier at the ad group level.

• Apply and edit a Max. CPC bid multiplier at the keyword level.

• Download and upload experiment status and bid multipliers in both CSV and XML import/export.

Location extensions support:

AdWords Editor now provides support for new and existing location extensions. In Version 9.5, the address doesn’t have to already exist in the account to create the extension.

• Create new manual location extensions for any address.

• Modify address of existing business locations.

• Download and upload location extensions in both CSV and XML import/export.

Background download:

One or more accounts can now be downloaded in the background while you’re working on another open account. This allows users to save time and continue working while downloading a large account. You also have the option to select and queue up several accounts for download so that you don’t have to start the download process separately for each account.

Minor Updates

Additional campaign settings:

The following three new campaign-level settings are supported and can be edited, sorted, and imported/exported via XML:

• Enhanced CPC (enabled/disabled) — Applicable to Manual CPC and Budget Optimizer campaigns.

• Delivery method (standard/accelerated) — Standard delivery is applicable to all campaigns. Accelerated delivery is applicable to all campaigns except Budget Optimizer and Percent CPA campaigns.

• Ad Rotation (optimize for clicks/optimize for conversions/rotate) — Applicable to all campaigns.

Destination URL links:

You can test your destination URLs when you click the icon located next to the destination URL edit box on all tabs. The destination URL will open in your default browser.

IP addresses and non-ASCII characters in URLs:

Display URLs, destination URLs, and placements now allow:

• Non-ASCII domain names (e.g. mü, россия.рф)

• IPv4 addresses in place of domain names (e.g.

• IPv6 addresses in place of domain names (e.g. [2001:db8:85a3:0:0:8a2e:370:7334] )

Display URLs and placements will also allow non-ASCII characters in the URL path after the domain name (e.g. müäse,спорт). This is not supported in destination URLs.

Unlimited number of search conditions:

Advanced Search now allows you to add an unlimited number of search criteria in the Settings or Performance statistics fields.

Additional image ad dimensions:

Image ads with the following dimensions are now supported:

• 320×50 (now valid for mobile image ads as well)

• 300×50

• 425×600

• 300×600

Revert warnings:

When you revert more than one item, or a new campaign or ad group that contains information, AdWords Editor will alert you with a summary of changes to be made and allow you to cancel the revert. A “Don’t show this message again” checkbox will allow you to proceed in the future without any prompt.

In addition, in the Tools | Settings dialog, a Revert section allows you to enable or disable the Ctrl-Z shortcut for Revert. You can also enable or disable the revert warning in this dialog.

Streamline Add/Update Multiple:

Version 9.5 offers a Preview or Process button in the Add/Update Multiple tool. Preview allows you to preview your data and edit your column assignments. Process will skip the previewing step and will take you to the last step of the Add/Update Multiple tool and display a summary of changes.

On the last step of Add/Update Multiple, a checkbox labeled “Automatically accept all imported changes” is now available. If the box is unchecked, you will be able to review your changes when you click Finish and review changes. If the box is checked, you’ll automatically accept all changes when you click Finish. The checkbox will remember your choice from the last time you used the Add/Update Multiple tool.

Item status and disapprovals:

AdWords Editor now displays item status in the Status column and allows you to manually pause or enable an item by editing the status icon. In addition, you can now see specific ad disapproval reasons by mousing over the disapproved status.

Updated first page bid estimates:

AdWords Editor v9.5 supports the updated first page bid estimates, which take into account additional factors when determining your bid estimate.

Service announcements:

A yellow alert box will display important service announcements impacting your Editor usage.

The things I like:

1. Ad rotation and delivery method

The days of accessing the AdWords platform after upload are now gone with these new features. In fact I’m not sure why these were not added in a long time ago due to the fact that they are frequently used by agencies or individuals alike.

2. Manual location extensions

I love that you can now manually add location extensions from within the AdWords Editor system and the fact that you don’t have to have a Google Places account. You can also upload locations via CSV or XML which makes it easy for larger location quantities. Also, one more thing, you can also add up to 100,000 locations manually, not that I can see myself exceeding this limit.

3. Background Download

You can work on accounts whilst another account downloads in the background. This feature may be handy if the account in question takes several minutes to download, but apart from that I can’t see myself using this feature very often.

4. Enhanced Revert Feature

Too Many times have I accidently reverted changes that I did not intend to. The new revert feature provides a summary of changes due to be made if the revert is intended in the form of a waring. No longer will we make mistakes like unintentionally deleting changes again.


The new versions of AdWords Editor should provide some extra time saving opportunities for most agencies that use the platform, but I can’t see that it will provide too many benefits for the individual. Like most new software updates, many features will never be used, ever, but I do like the constant innovation from Google and hopefully most new features will be used even if its only by a small group of people.

Aaron has worked both agency and client side since entering the Online Marketing industry over 4 years ago. He has a diverse range of skills, including: eDM, CRO, PPC, SEO, Content Marketing, Digital Strategy and more.

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