Dejan SEO Ad: Voyeur, Virgin Australia

#Winning on Google

Zac ranked #4 for a keyword searched 50,000 times per month in Google. This brought 1,600 clicks per month and 5% converted into customers. With an average order of $100 Zac made $8,000 in sales. Knowing his average clickthrough rate (CTR) we estimated 2,055 clicks and $10,275 in sales if we moved that keyword one position up in Google. We used this logic and defined a list of target keywords and increased their Google rankings. As a result Zac nearly doubled his business.

  • Search Volume x CTR% = Clicks
  • Clicks x Conversion% x Conversion Value = $

Work smarter, not harder.

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Voyeur Ad

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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