5 Tips for Online Reputation Management

 
 

RESEARCH

Do some searches online and find out what’s exactly out there. Once you know, you can then plan your strategy accordingly. No need to bark when just a growl will do.

SETUP GOOGLE ALERTS

Get emails sent to you as you wish (daily, weekly, as it happens) whenever your brand/website/name is mentioned. It’s a bit passive but very useful. You should still actively search for your brand/website/name to ensure you’re really on top of things.

SOCIAL MEDIA INTERACTION

Social Media sites like Twitter and Facebook are the quickest and easiest ways to learn what people think about you, your brand, your products and your services. It’s a great way to interact with your client base and remember, always be grateful for compliments and don’t get too caught up with the negative vibes. Simply offer to rectify the situation and be polite at all times.

PRESS RELEASES

Every achievement needs to be promoted and quite extensively too. Press Releases are great for this and they can highlight everything from record turnover, new product releases, awards and nominations and even information about your sponsorship of a local charity. Accentuate the positives and flood the market with it (Social Media is great for this).

TAKE UP AS MUCH ONLINE REAL ESTATE AS POSSIBLE

There are loads of websites where your business can be listed for very little or no cost and many will rank quite highly in search engines. Setup profile pages and fill out as many details as possible. The end result is a lot more positive mentions of your company/brand/product which push back all of the more spammy/negative websites.

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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